Creative Director

Lead brand and creative expression for Bullish and CoinDesk, steward brand systems, guide creative teams and partners, develop motion language, champion AI-assisted workflows, and present creative direction to senior leadership.

Responsibilities

• Lead creative expression across marketing, events, business, editorial, web, and media surfaces.
• Steward and evolve brand systems across Bullish and CoinDesk.
• Develop and direct brand motion language across film, social, product, events, and digital surfaces.
• Direct creative output through briefing, ideation, critique, and delivery.
• Champion exploratory creative practices using AI workflows and emerging design technologies.
• Develop scalable brand assets, guides, templates, and partner-facing systems.
• Partner with Marketing, Product, Content, Events, Business, and Executive leadership.
• Own brand expression across campaigns, sales collateral, event identity, research reports, social, multimedia, products, and launches.
• Shape strategy for custom imagery, asset management, and AI-generated visuals.
• Oversee office branding, internal communications, swag, and creative services.
• Present creative direction to senior leadership and stakeholders.
• Inspire and elevate the creative team through rigorous, accountable execution.
• Collaborate across teams in NYC, Cayman, London, and Hong Kong.

Requirements

• 10+ years of professional experience leading brand and digital creative work with a strong portfolio.
• Ability to build and evolve scalable brand systems.
• Strong intuition for motion language, timing, and animation principles.
• Experience with or willingness to work hands-on with After Effects, Rive, Lottie, or similar tools.
• Mastery of Figma, Adobe Creative Suite, and modern design workflows.
• Ability to balance strategic direction with direct execution.
• Experience collaborating with web and engineering partners.
• Ability to direct designers, provide critique, develop talent, and manage stakeholders.
• Outstanding presentation and storytelling skills.
• Production discipline, file etiquette, and attention to scalability.
• Collaborative, open-minded approach prioritizing craft and end users.
• Comfort working across teams in NYC, Cayman, London, and Hong Kong.
• Experience with crypto, financial services, or media products is a bonus.
• Experience with AI-assisted design workflows, generative imagery, 3D tools, or AI-powered design platforms is a bonus.

Benefits

• Discretionary annual target bonus
• Performance incentives/benefits