Creative Director - D2C

Role Overview:

A creative leader who can turn consumer insights into distinctive ideas, strong storytelling, and content that builds the brand while driving performance.

What You'll Do:

- Own creative direction across brand campaigns, social media, performance ads, product launches, and video content

- Turn brand and consumer insights into strong concepts, scripts, and visual storytelling

- Work closely with performance teams to understand whats working and build sharper creative iterations

- Lead writers, designers, creators, and production teams from brief to final output

- Drive creative direction for shoots, including concepts, scripts, mood boards, visual references, styling, and edits

- Build repeatable content formats across Reels, UGC, founder content, product videos, and campaigns

- Shape a consistent brand tone, visual language, and overall creative identity

- Work with brand, product, ecommerce, and founders to translate business priorities into compelling communication

- Build and mentor a strong creative team

What We're Looking For:

- 4-8 years of experience across creative, advertising, content, or D2C brands

- Strong portfolio across digital campaigns, social content, video, and performance creatives

- Experience working with consumer or D2C brands

- Strong understanding of hooks, storytelling, visual communication, and consumer psychology

- Hands-on experience with shoots and production

- Comfortable working with performance teams and using creative performance data

- Experience managing writers, designers, creators, or content teams

- Strong creative judgement with the ability to simplify ideas and give clear, actionable feedback

Who You Are:

- Can turn a product feature into a consumer story

- Care about both brand building and performance

- Can look at a script, frame, or edit and quickly spot what isn't working

- Comfortable moving between strategy and hands-on execution

- Have a strong creative eye and know how to turn ideas into content people remember

- Want to build a brand that people recognize, remember, and trust

Brownie Points:

- Youve helped shape the creative identity of a growing D2C/consumer brand while building content that delivers both strong brand recall and measurable performance.