Creative Director

Agency:

BBDO

Job Function:

Creative

Job Subfunction:

Creative Direction

Job Description:

Key Responsibilities

Creative Leadership

• Lead the development of integrated creative concepts and campaign ideas.
• Provide creative direction and guidance to copywriters and multidisciplinary creative teams.
• Ensure all creative output is strategically aligned, culturally relevant and of the highest standard.
• Champion innovation, creativity and storytelling across client work.

Team Management

• Mentor, coach and develop copywriters and junior creatives.
• Foster a collaborative, inclusive and high-performing creative culture.
• Support recruitment, onboarding and development of creative talent.
• Provide constructive feedback and performance guidance to team members.

Client Partnership

• Build trusted relationships with clients and senior stakeholders.
• Confidently present creative concepts and rationale to clients.
• Respond to client feedback while protecting the integrity of the creative idea.
• Contribute to new business pitches and growth opportunities.

Creative Development & Delivery

• Oversee the creation of copy across a range of channels including brand campaigns, digital, social, content, experiential and CRM.
• Ensure consistency of tone of voice and brand messaging.
• Maintain quality control throughout the creative development process.
• Collaborate closely with strategy, design, production and account teams to deliver work effectively.

Commercial & Operational Contribution

• Support effective resource planning and workload management within creative teams.
• Manage projects to agreed timelines and budgets.
• Contribute to creative effectiveness and business growth objectives.
• Identify opportunities to enhance client relationships and grow accounts.

Skills & Experience

Essential

• Significant experience in a senior copywriting or creative leadership role within an agency or in-house creative environment.
• Strong portfolio demonstrating award-worthy or highly effective creative campaigns.
• Excellent conceptual thinking and storytelling skills.
• Experience leading integrated campaigns across multiple channels.
• Strong presentation, communication and influencing skills.
• Proven ability to lead, motivate and develop creative talent.

Desirable

• Experience across B2B and B2C marketing environments.
• Experience contributing to new business pitches and agency growth.
• Understanding of emerging creative technologies, digital trends and social platforms.

Key Competencies

• Creative excellence
• Strategic thinking
• Leadership and coaching
• Collaboration and teamwork
• Commercial awareness
• Client relationship management
• Decision making
• Communication and influence





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