Creative Director - Long Form Content
Our client is a World Leader in the export of tax-free motors. They have been providing quality vehicles to government agencies, NGO’s, hospitals, embassies, business and private customers from their branches located in Belgium, Australia, Thailand, Germany, United Kingdom and the United Arab Emirates. Job Purpose To lead the strategy, planning, and execution of long-form content for the CEO personal brand and the company across YouTube, editorial platforms, and campaign-level storytelling initiatives. The role is responsible for developing high-retention, high-impact content formats that drive audience growth, strengthen brand positioning, and support long-term engagement through strategic storytelling and content planning. Key Responsibilities Content Strategy & Storytelling * Develop and execute long-form content strategies aligned with the personal brand and the company's positioning in the brokerage and premium business space. * Conceptualize original content ideas including documentaries, blogs, interviews, deep-dives, founder-led storytelling, and event coverage. * Develop scripts, episode structures, storytelling frameworks, and content narratives designed to maximize audience retention and engagement. * Create scalable content formats and episodic series that support long-term audience growth and brand consistency. Editorial Planning & Campaign Coordination * Build and manage structured editorial calendars with consistent publishing schedules across YouTube and digital platforms. * Coordinate with videographers, editors, PR, and marketing teams to ensure smooth content execution and campaign alignment. * Support campaign-level storytelling initiatives aligned with business launches, partnerships, events, and brand objectives. * Ensure consistency in visual identity, messaging, tone, and storytelling style across all long-form content. Performance Analysis & Optimization * Analyze performance metrics including watch time, retention rate, engagement, subscriber growth, and audience behavior. * Optimize content strategies and storytelling approaches based on analytics, platform trends, and audience insights. * Identify high-performing formats and replicate scalable content structures to improve growth and performance. * Prepare monthly performance reports and strategic recommendations for management review. Creative Innovation & Audience Growth * Stay updated with YouTube trends, audience psychology, storytelling techniques, and platform algorithm changes. * Research emerging content formats, creator trends, and competitor strategies to maintain content relevance and competitive positioning. * Support founder-led marketing initiatives through innovative storytelling and premium brand positioning strategies. * Utilize AI tools, analytics platforms, and content planning systems to improve creative efficiency and content performance.
Skills & Competencies Functional Skills • Strong expertise in long-form storytelling, scripting, and content strategy • Deep understanding of YouTube growth, audience retention, and content optimization • Ability to conceptualize high-retention content formats and campaign narratives • Strong editorial planning and content calendar management capability • Understanding of digital audience behavior and content analytics • Knowledge of YouTube SEO, watch-time optimization, and performance tracking Behavioral Competencies • Creative and strategic thinking mindset • Strong communication and collaboration skills • Ability to work in a fast-paced and performance-driven environment • Strong ownership and accountability toward content performance • Analytical and data-driven decision-making capability • Adaptability and openness toward innovation and experimentation • Strong attention to detail and storytelling Qualifications & Experience • Education: Bachelor’s degree in Media Studies, Journalism, Film Production, Marketing, Communications, or related field • Experience: 4–7 years of experience in long-form content strategy, YouTube content production, editorial storytelling, or creator/influencer media roles • Proven experience growing content platforms with measurable audience growth and engagement metrics