Creative Director (MENA, Dubai)
Posted
Summary
Creative Director (12-month rolling contract) leading a new MENA creative studio that produces locally relevant, performance-led creative for Google's Gemini and AI Mode across KSA, Egypt, Morocco and Iraq. Day to day: owning creative responses to briefs, setting the quality bar, and directing copy, design and motion teams, based in Dubai or remote within the MENA time zone.
JOB TITLE Creative Director
LOCATION Dubai, UAE or Remote (MENA time zone)
CONTRACT 12 month rolling contract
ABOUT ALGOMARKETING
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Algomarketing are experts at delivering programs and resourcing for strategic roles within Marketing teams. We are a global team of Marketing experts, spanning 30 countries across Asia Pacific, Americas, Africa, and Europe. Highly experienced in enterprise B2B Marketing, and specialised in technology and SaaS.
Our team works collaboratively, with experience from the world's largest and most ambitious brands, including Google, Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK, and Allianz.
We empower Marketers through Algorithmic Marketing, a data driven approach that delivers deeper insights, faster execution,and streamlined operations.
Visit our website to read more about us.
ABOUT CLIENT
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Algomarketing is partnering with our client’s Marketing team to set up a dedicated MENA creative studio. The studio produces locally relevant, performance-led creative for Gemini, Google AI Mode and other client products, with Saudi Arabia (KSA) and Egypt as primary markets and Morocco and Iraq as secondary markets. It covers two workstreams: original lower-funnel content built from scratch, and adaptation of global and regional campaigns for local markets. Brand strategy and big-idea concepts stay with our client’s lead agency; the studio owns everything from local origination through to resizing, formatting and handoff to the media agency.
ABOUT THE ROLE
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We are looking for a Creative Director to lead the creative output of our client’s new MENA creative studio. You will own the creative response to briefs, set the quality bar and guide a multidisciplinary team of copywriters, designers and motion designers.
The studio creates locally relevant, performance-led creative for Gemini and Google AI Mode across KSA, Egypt, Morocco and Iraq. You will make sure work is culturally authentic and conversion-focused, both when the team originates new ideas and when it adapts global and regional campaigns. You will work closely with our client’s creative lead and with the lead brand agency, which retains big-idea brand strategy.
RESPONSIBILITIES
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Creative leadership
- Own the creative response to briefs across original content and adaptations.
- Lead concepting for lower-funnel, conversion-focused campaigns that work in each market.
- Review all work before it reaches the client, holding a consistent standard for craft, brand and performance.
Local relevance and quality
- Make sure creative is locally relevant, not simply localised, working with market copywriters from the brief onwards.
- Avoid stereotyped or generic regional treatment and champion authentic local insight.
- Define where adaptation stops and local origination starts, in line with the lead agency's brand platform.
Team and ways of working
- Direct and develop the studio's copy, design and motion team, giving clear, actionable feedback.
- Embed AI-enabled creative workflows (Gemini and approved tools) that raise speed and output without lowering quality.
- Partner with the Project Manager on resourcing, timelines and priorities.
Client partnership
- Present creative work and rationale to client stakeholders and build trust as the studio's creative voice.
- Use performance data and learnings to refine creative strategy over time.
REQUIREMENTS
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- 10+ years of creative experience, including at least 3 years in an Associate Creative Director or Creative Director role.
- Strong portfolio of performance and digital creative across video, social and display.
- Deep understanding of MENA markets and culture; Arabic language skills are highly desirable.
- Experience leading both original creative and adaptation or transcreation work at scale.
- Hands-on experience with generative AI tools in creative production.
- Experience working with tech or consumer product brands, and alongside lead brand agencies.
- Fluent English.
PREFERRED QUALIFICATIONS
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Inspiring leader who builds a strong creative culture in a new team.- Confident presenter who can defend and evolve work with senior stakeholders.
- Balances creative ambition with delivery at volume and pace.
Open to new tools and ways of working.
Creative leadership
- Own the creative response to briefs across original content and adaptations.
- Lead concepting for lower-funnel, conversion-focused campaigns that work in each market.
- Review all work before it reaches the client, holding a consistent standard for craft, brand and performance.
Local relevance and quality
- Make sure creative is locally relevant, not simply localised, working with market copywriters from the brief onwards.
- Avoid stereotyped or generic regional treatment and champion authentic local insight.
- Define where adaptation stops and local origination starts, in line with the lead agency's brand platform.
Team and ways of working
- Direct and develop the studio's copy, design and motion team, giving clear, actionable feedback.
- Embed AI-enabled creative workflows (Gemini and approved tools) that raise speed and output without lowering quality.
- Partner with the Project Manager on resourcing, timelines and priorities.
Client partnership
- Present creative work and rationale to client stakeholders and build trust as the studio's creative voice.
- Use performance data and learnings to refine creative strategy over time.