Creative Director

Role Overview

The Creative Director leads and executes the creative vision across our water parks, ensuring all visual and conceptual work is cohesive, compelling, and on brand. This role balances hands-on creative execution with leadership and management responsibilities, serving as both a creative leader and an active designer on staff. The Creative Director will report directly to the Vice President of Marketing and play a critical role in shaping campaigns, productions, and day-to-day creative output across photography, video, design, and storytelling.

Key Responsibilities

• Define, evolve, and uphold the creative vision and visual standards across all water park brands and locations
• Lead creative concepting for campaigns, seasonal initiatives, launches, and major park moments in partnership with the Brand Manager and Brand Team
• Act as a hands-on designer, contributing directly to the creation of graphics, layouts, and visual assets as needed
• Actively contribute to creative execution, including concept development, art direction, and select hands-on work
• Direct and oversee on-site photo and video productions, setting shot lists, tone, and creative priorities
• Manage and mentor in-house creatives, production team members, and freelance partners
• Collaborate closely with the Vice President of Marketing and marketing leadership to align creative strategy with business goals, timelines, and budgets
• Ensure consistency across all channels including digital, social, paid media, print, signage, and in-park experiences
• Review, refine, and approve creative assets to maintain quality and brand alignment
• Balance big-picture brand thinking with the practical realities of seasonal, live, and outdoor environments