Creative Production Lead
Summary
Lead the visual identity and campaigns for a fintech brand: art-direct logos, ads, motion graphics, and video, while managing designers and agencies.
• Own and evolve the ZainCash visual identity — logo system, typography, colour, imagery, and tone of voice — and keep brand guidelines current
• Art-direct campaigns end to end: concepts, key visuals, and rollout across digital, product, offline, and events
• Design and oversee production of marketing assets — social creative, motion graphics, presentations, and print
• Direct the visual side of video and podcast content: treatments, thumbnails, short-form clips, and editing standards
• Brief, review, and raise the quality bar for work from in-house designers, agencies, and production partners
• Write and review copy: captions, announcements, and campaign messaging
Requirements
• 5+ years in design, brand, or creative marketing, including 2+ years leading a team
• Strong portfolio of brand and campaign design work (required)
• Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma
• Experience building or refreshing brand guidelines and design systems
• Experience art-directing shoots and managing creative agencies and production budgets
• Excellent written and verbal communication in Arabic and English
• Fintech or tech experience, and a feel for MENA social and content trends, are a strong plus