Creative Strategist, Growth Marketing

The Role

We’re seeking an innovative Creative Strategist who will develop impactful creatives to drive global customer growth. Your key goals will be to scale performance marketing spend with high efficiency and shape Tala’s positioning in the FinTech category. You will own creative strategy and production across Mexico and LATAM (Guatemala, Dominican Republic), collaborating with cross-functional teams to deliver on paid user acquisition, ASO and partner marketing goals. This role requires a strong understanding of performance marketing, ASO and partner marketing creative metrics, a passion for working with creatives, and strong project management skills.

• Creative Strategy & Ideation: Own the LATAM creative roadmap based on performance, business priorities and testing needs. Research and pitch new concepts, and work with artists to refine paid media, ASO and partner creative to maximize success rate. Analyze market trends, competitor strategies and consumer insights to identify opportunities across paid, organic and partner channels.

• Testing & Performance Reporting: Work with Growth Marketers on testing schedules and campaign structures. Review test and ad performance weekly in Omni and decide what to continue, iterate, refresh or replace. Turn creative metrics into actionable insights and share them with vendors and artists.

• Creative Production & Contractor Management: Develop the concept, copy, scripts and visual direction for each test, and write detailed Jira briefs for internal artists and contractors. Own the production timeline: assign briefs based on format and contractor availability, manage deadlines and feedback rounds, and review deliveries through final approval. Prepare final assets for launch, set naming conventions and handoff to Growth Marketers.

• Budget Management: At month end, review contractor invoices, keep the Budget Tracker accurate and follow through on payment with Accounting.

• Cultural Adaption: Adapt winning concepts across LATAM geos, ensuring creatives resonate culturally and carry the correct market-specific legal requirements.

• Cross-Functional & Partner Alignment: Stay close to Brand (campaigns, events), Product (launches and updates) and Customer Research (new insights). Join partner meetings and develop growth and creative initiatives that help partners activate Tala and grow their programs.

• Global Working Culture: Support creative production across several countries, with an interest in global customer insights and occasional flexibility with late start or late finish hours when working with US and Asia teams.

• 5+ years of experience in a creative strategy role, preferably in an agency or in-house marketing team.
• Proven track record of developing and executing creatives that tie to successful performance marketing results.
• Strong understanding of marketing principles, brand strategy, and consumer behavior.
• Fluent Spanish and English, with the ability to write natural Spanish copy.
• Experience managing freelance or contractor creative production, timelines and budgets.
• Excellent communication, presentation and interpersonal skills.
• Proficiency in creative research tools, project management tools (e.g. Jira) and marketing analytics platforms (e.g. Google Analytics, Adjust, Looker, Excel).

Preferred Skills & Experience:

• 3+ years of experience working with performance marketing teams.
• 3+ years of experience in graphic design or motion design.
• Familiarity with marketing in regulated financial services (disclaimers, compliance requirements).
• Cultural understanding of LATAM markets beyond Mexico.