Creative Strategist (Philippines, Remote)
Mission: We're on a mission to make Raycon the most loved electronics brand in the world — where every product feels joyful, effortless, and personal. We believe tech should empower, not frustrate.
We're hiring a Creative Strategist to build a high-performing content engine for our paid channels. You'll own creative from concept through launch — ideating, scripting, and optimizing UGC videos and static ads that stop the scroll and convert. You'll write the briefs, direct the edits, read the numbers, and feed what you learn straight back into the next round of creative.
Growth: Profitable growth with 5M+ customers and international expansion
Location: Remote. Full-time (40 hours per week), with a 30-day probation period to ensure smooth onboarding and performance alignment.
Compensation: Competitive, with clear opportunity for pay increases as you take on greater responsibility and perform well.
Team: This role partners closely with growth, media buying, video editors, and UGC creators. You will be pivotal in shaping how Raycon shows up on paid social every single day.
Why Now: Raycon is at a critical inflection point as we scale from a high-growth startup into a globally recognized brand. Paid social is one of our biggest growth levers, and creative is what makes it work. We need a Creative Strategist who can bring volume, quality, and speed to our content engine — someone who treats creative as a performance discipline, not just an art.
You'd be a fit if:
- 2+ years of experience in creative strategy or performance marketing
- Strong understanding of paid social and what makes scroll-stopping, high-converting content
- Experience with UGC production and creator briefing
- Hands-on experience with AI tools for creative workflows (using ChatGPT / Claude to write briefs, accelerate ideation, etc.)
- Highly organized and able to move fast without sacrificing quality
- Natural storyteller with a sharp eye for copy and branding
- Proactive — you spot the opportunity before anyone asks
- Excellent written and spoken English
- Bonus: Data-literate — comfortable reading dashboards and turning insights into action
Key Responsibilities:
- Lead creative concepting, copywriting, and scripting for short-form video and static ads
- Write briefs for UGC content creators that leave no ambiguity
- Mine existing footage for new concepts and direct video editors on cutdowns and iterations
- Leverage AI tools to accelerate ideation and production workflows
- Analyze performance metrics (ROAS, CTR, hook rate, thumbstop rate) to inform ongoing creative decisions
- Feed post-launch learnings into the next creative cycle
A Day in the Life:
- Reviewing yesterday's ad performance and flagging which hooks earned another iteration
- Writing a UGC brief for a new earbuds angle and matching it to the right creator
- Pulling winning moments from existing footage and briefing an editor on three new cutdowns
- Using AI tools to pressure-test ten new concepts before lunch
Company Values:
- Customer First
- Think Big
- Raise the Bar Every Day
- GSD: Get Sh*t Done
Why work at Raycon:
- Impact: Your creative directly drives revenue and shapes how millions see the brand
- Autonomy: Own high-impact creative decisions and outcomes
- Team: Grounded, ambitious, and kind coworkers who get sh*t done
- Stability: We invest in the right people for the long term — some team members have been with us for 4+ years
Interview Process:
- Initial Application: Please read this post carefully and answer all application questions — it's how we best get to know you and your capabilities
- Case Study: A short practical exercise tailored to the role, designed to highlight how you think and create
- Final Round Interview: A 20-minute conversation with the team
- Offer
Our hiring process moves quickly — if selected, please respond and schedule your interview within 24 hours for optimal consideration.