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Creative Strategist

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Description

Key Responsibilities:
  • Develop monthly content strategies & campaign calendars for brands.
  • Research industry trends, competitors, and audience insights to shape creative direction.
  • Collaborate with content writer & video specialist to conceptualize & execute campaigns.
  • Ideate AI-driven content ideas (image, video, motion graphics) for innovative storytelling.
  • Work on catalogue strategy & product storytelling for multiple brands.
  • Track campaign KPIs (engagement, reach, conversions) and refine strategies.
  • Support client-servicing team in presenting strategies and campaign ideas.


Requirements

Skills & Qualities:
  • Exposure to branding or advertising agencies.
  • Understanding of Meta Ads / Paid promotions.
  • Basic design sense to brief creative teams better.
  • Comfort in client-facing discussions.
  • Strong grip on social media platforms, formats & trends (Instagram, LinkedIn, YouTube).
  • Ability to translate business objectives into creative content plans.
  • Good understanding of AI tools for content creation.
  • Excellent communication (English + Hindi preferred).
  • A natural storyteller who can think visually, socially, and strategically.


Skills

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See also

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