Creative Strategist
Posted Updated
Summary
Owns the end-to-end creative process for paid social campaigns, briefing creatives and analyzing performance metrics like CTR and ROAS to drive ad-buying decisions.
Own Sintra's creative process across paid channels, combining creative strategy, consumer psychology, and performance marketing to deliver measurable results.
Responsibilities
- Organize and manage the creative process from ideation to final delivery.
- Brief copywriters, video editors, designers, and UGC creators.
- Approve final creatives and deliver assets to the ad buying team with testing angles.
- Run structured creative testing frameworks.
- Analyze CTR, CVR, CPA, and ROAS to guide creative decisions.
- Ensure messaging and creatives meet performance and brand-alignment standards.
- Lead a creative team as operations expand.
Requirements
- 3–5+ years in creative strategy, performance marketing, or paid social.
- Proven performance through creative direction across Meta, TikTok, or Google.
- Strong analytical understanding of CTR, CVR, CPA, and ROAS.
- Experience briefing and collaborating with creative contributors.
- Strong hands-on copywriting skills for hooks, scripts, and ad copy.
- Deep understanding of hooks, emotions, storytelling, and platform-native formats.
- Highly organized with the ability to structure creative processes.
- Bonus: experience building creative systems or managing a creative team.
Benefits
- Equity package
- Flexible working model
- Private health insurance
- Workout sessions with a personal trainer
- Daily office-provided lunch