Creative Strategist

About Tribe X

Tribe X Digital is a premier, global performance agency that sits at the intersection of luxury aesthetics and digital science. We don’t just manage campaigns; we architect end-to-end digital experiences for the world’s most prestigious hospitality brands, luxury real estate developers, and disruptive tech startups.

With a footprint spanning Amsterdam, Dubai, and Cairo, we operate as a high-octane extension of our clients' teams. Our work is defined by a "zero-ego" commitment to excellence, utilizing AI-powered advertising, bespoke content creation, and data-driven strategy to transform brand presence into measurable global impact. At Tribe X, we are building the future of luxury marketing, one pixel-perfect, ROI-positive campaign at a time.

Role Overview

As a Creative Strategist at Tribe X Digital, you play a key role in turning brand strategy and client goals into social first creative thinking, platform native ideas, content territories, and briefs that unlock great work. You connect insight, culture, and performance to create concepts that are both creatively strong and measurably effective.

What You’ll Do

Creative Strategy & Campaign Development

• Lead ideation and strategic development across multiple client accounts and campaigns.
• Develop campaign territories, content concepts, messaging directions, and storytelling frameworks.
• Lead or contribute to larger creative initiatives including brand films, campaign launches, content library shoots, and integrated creative projects.
• Ensure all creative output maintains a clear and cohesive brand narrative across touchpoints.
• Translate client objectives and strategic briefs into platform native creative systems and campaign ideas.
• Ensure creative directions align with audience behaviour, platform best practices, and Tribe X’s strategy first philosophy.

Team Leadership & Creative Oversight

• Manage and support Content Creators through workload oversight, feedback, mentorship, and creative guidance.
• Conduct regular 1:1s, creative reviews, and development check ins with the team.
• Identify development areas and growth opportunities for direct reports.
• Ensure team output meets quality standards while supporting operational efficiency and team morale.
• Support the development of stronger creative thinking, storytelling quality, and strategic awareness across the team.

Workflow Coordination & Delivery Management

• Coordinate workflows across ideation, content, copy, design, and production teams to ensure smooth project execution.
• Improve internal workflows and operational systems to reduce friction and increase creative efficiency.
• Ensure content and campaign deliverables are submitted accurately and on time.
• Escalate workflow risks, delivery blockers, or resourcing issues proactively where required.

Cross Functional Collaboration

• Liaise closely with Account Managers, Creative Leads, Strategists, and senior stakeholders to prioritise work and manage timelines.
• Bridge communication between strategy, content, creative, and client service teams.
• Ensure alignment between campaign objectives, content systems, and execution realities.
• Support integrated thinking across creative, media, and brand communication initiatives.

Hands On Creative Contribution

• Step into projects where needed across writing, ideation, research, presentations, creative problem solving, or campaign planning.
• Contribute strategic and creative input during presentations, workshops, and campaign discussions.
• Act as a senior creative voice across the Ideation Team.
• Support high priority pitches, campaign development, and major brand storytelling initiatives where needed.

Creative Quality & Brand Narrative

• Ensure content and campaigns maintain strategic consistency, narrative clarity, and platform relevance.
• Push for stronger storytelling, audience alignment, and creative ambition across projects.
• Maintain high standards of creative quality while balancing operational realities and delivery timelines.
• Champion culturally relevant, premium quality, and strategically intentional creative output across all projects.

What You Bring (Qualifications):

Must Have:

• 4+ years of experience across content strategy, creative strategy, copywriting, or integrated creative roles.
• Strong understanding of campaign ideation, social first storytelling, and brand narrative development.
• Experience managing creative workflows and collaborating across multidisciplinary teams.
• Proven ability to mentor or support junior team members.
• Strong communication and stakeholder management skills.
• Ability to balance strategic thinking with operational execution.
• Experience working within agency environments.
• Fluency in English (written and verbal).
• Strong understanding of short form content ecosystems including Reels, TikTok, and platform native storytelling formats.
• Ability to operate effectively within fast paced, agile creative environments.
  

Nice to Have:

• Experience leading integrated campaigns or brand film projects.
• Hands on copywriting or scripting experience.
• Experience working with luxury, hospitality, lifestyle, or premium brands.
• Familiarity with performance driven creative systems and content optimisation.
• Experience contributing to presentations, workshops, or client strategy sessions.
  

Success in This Role Looks Like

• Your work makes the team smarter and the output stronger.
• Briefs lead to better creative, ideas feel culturally relevant and platform native.
• Consistently use performance insights to sharpen creative direction leading to more impactful campaigns and moments over time.

Why You’ll Love It Here

At Tribe X, we champion impact without ego by fostering a high-performance environment where your voice matters and your ideas scale. You will work at the edge of what is next as we use the latest AI and martech tools to solve complex challenges for premium global clients. Joining our team means tapping into a global pulse where the flexibility of a hybrid remote culture meets the high-octane energy of a world-class agency. We are built to grow and we invest deeply in your evolution because if you have the drive to lead, we provide the platform to make it happen.

Apply Now

If you are ready to bring your expertise to a team that values sharp thinking and effortless execution, let’s talk. We are looking for the restless and the bold to help us build what is next. Send us your work and start the conversation.