Creative Strategy Associate
Location: Bangalore (In-Office)
Experience: 0–2 Years
Working Days: Monday – Saturday
About the Role
We are looking for a Creative Strategy Associate who can think in content, storytelling, and performance.
This role is at the intersection of creative ideation, content strategy, and execution—focused on building high-performing creatives for performance marketing and brand storytelling.
Key Responsibilities
Key Responsibilities
- Develop creative strategies and content angles for performance marketing (Meta, Google, etc.)
- Ideate ad concepts, scripts, hooks, and storytelling formats for campaigns
- Work closely with influencer, content, and design teams to translate ideas into execution
- Analyze creative performance and iterate based on data (CTR, ROAS, hooks, retention)
- Build and maintain a creative testing pipeline (new formats, trends, hooks)
- Collaborate on brand storytelling and IP-led content narratives
- Stay on top of content trends, reels formats, and viral hooks relevant to kids and parents
- Support on-ground shoots with creative direction and execution inputs
Requirements
- 0–2 years of experience in creative strategy, content, performance marketing, or social media
- Strong understanding of what makes content work (hooks, storytelling, retention)
- Ability to think in ideas, scripts, and formats—not just execution
- Analytical mindset with interest in performance metrics and iteration
- Strong communication and coordination skills
- Highly organized and able to manage multiple creative pipelines
Good to Have (Brownie Points)
- Experience in D2C or performance marketing creatives
- Exposure to UGC, reels, or short-form content strategy
- Understanding of kids/moms content ecosystem
- Hands-on experience with content shoots or ad creatives
Benefits
Why Join Famyo?
- Work directly with founders
- Build a high-growth D2C brand from early stage
- Creative ownership + experimentation freedom
- Fast learning curve
- Deep exposure to performance marketing