Creative Supervisor
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Industry: Trading
Job Summary
The Creative Supervisor is responsible for leading the creative team in developing brand identities, marketing campaigns, product promotional materials, and digital content across the company's brands. This role ensures creative consistency, oversees production quality, and collaborates with Marketing and Sales teams to strengthen brand awareness, support product promotions, and achieve business objectives.
Main Responsibilities:
- Develop and execute creative strategies to maintain consistent brand identity across all product brands.
- Lead the development of campaign visuals, promotional materials, digital assets, and creative concepts for ATL, BTL, retail promotions, and brand activations.
- Oversee graphic design, video production, photography, and other creative projects to ensure timely delivery and quality standards.
- Review and approve marketing materials, POSM, product displays, and promotional content in line with brand guidelines.
- Collaborate with Marketing and Sales teams to support product launches, promotions, customer engagement, and sales growth.
- Explore new design trends, AI-powered tools, and creative technologies to improve marketing effectiveness.
- Manage creative resources, project priorities, workflows, and deadlines to ensure team efficiency.
- Coach and develop creative team members to improve technical skills, creativity, and productivity.
- Monitor competitor activities, market trends, and consumer preferences to identify creative opportunities.
Main Requirements:
- Bachelor's degree in Graphic Design, Creative Arts, Visual Communication, Marketing, or a related field.
- 3–5 years of relevant experience in graphic design, creative production, branding, advertising, or FMCG marketing, with experience leading or supervising a creative team.
- Strong understanding of brand identity, visual communication, campaign development, and digital/social media content.
- Good knowledge of graphic design, video production, photography, motion graphics, and creative production workflows.
- Proficient in Adobe Photoshop, Illustrator, After Effects, Premiere Pro, or equivalent creative tools.
- Familiarity with ATL, BTL, POSM, retail promotions, and digital marketing materials.
- Strong creative thinking, project management, leadership, communication, and team development skills.
- Familiarity with AI-powered creative tools and emerging design technologies.
- Detail-oriented, with a strong eye for visual quality, typography, composition, and brand consistency.
- Able to manage multiple projects in a fast-paced environment and travel occasionally for photoshoots, events, and activations.
- A professional portfolio showcasing branding, campaigns, digital content, and creative production is required.