Creator Commerce

We are looking for a hungry, resourceful, and highly communicative Creator Commerce Coordinator to join our Marketing Team at Sunny Health & Fitness. This is a boots-on-the-ground role — you will be deep in the work daily, from building and managing a creator ecosystem to supporting social commerce campaigns across TikTok Shop and beyond. If you're not afraid of high-volume outreach, love being in the details, and thrive in a fast-paced, direct-communication environment, this is your seat.

Responsibilities

• Execute high-volume creator and influencer outreach daily across DMs, email, and platform tools — persistence and follow-through are non-negotiable

• Build and maintain creator lists, databases, and CRM records including contact info, compensation, performance tracking, and communication history

• Research, identify, and vet UGC creators and influencers aligned with brand aesthetic and campaign goals

• Support the development and management of a full creator ecosystem — from first contact to onboarding, compensation, and performance reporting

• Support campaign setup, daily checks, and optimization on TikTok.

• Analyze weekly and monthly KPIs — engagement, reach, GMV, follower growth — and contribute to reporting for internal team meetings

• Support A/B testing initiatives and present findings back to the team

• Research trending content, creators, and platform-native strategies to keep campaigns and creator outreach relevant

• Assist with LIVE commerce sessions including prep, coordination, and performance tracking (experience a plus)

• Communicate proactively and consistently across internal teams — marketing, social, PR — and with external creators and partners

• Other duties as assigned

Qualifications

• 1–2+ years of experience in social media, influencer marketing, creator partnerships, or social commerce

• Demonstrated ability to manage high-volume outreach and juggle multiple relationships simultaneously without dropping the ball

• Experience building or maintaining spreadsheets, trackers, or CRM systems for contacts, campaigns, or creator management

• Familiarity with TikTok, Instagram, and other major platforms — both as a content channel and a commerce tool

• Proficient in Microsoft Excel for tracking, reporting, and list management

• TikTok Shop, Seller Center, or e-commerce platform experience is a strong plus

• LIVE commerce or streaming experience is a bonus

• Bachelor's degree in Marketing, Business, Communications, or related field preferred

• Direct, clear, and proactive communicator — you over-communicate, not under

• Thick-skinned and solutions-oriented — you don't quit when it gets hard, you find a way

• Coachable and eager to learn new platforms, tools, and strategies as the space evolves

• Able to prioritize and execute across multiple projects in a fast-moving environment

• Not afraid to follow up repeatedly — with creators, with internal teams, with anyone — until the task is done