Creator & Influencer Manager

You will lead influencer initiatives within the fast-paced fintech industry, building a robust influencer program that increases user acquisition and drives trust in the products. You will identify and manage relationships with financial content creators, oversee campaigns from concept to execution, and ensure all content meets regulatory standards. You'll work closely with Compliance, Legal, Product, and Growth Marketing teams to integrate influencer content into broader campaigns, while tracking KPIs and adapting strategy for international growth.

Responsibilities

• Develop and execute scalable influencer marketing strategies aligned with company goals around customer acquisition, engagement, and brand trust
• Identify, segment, vet, and onboard influencer partners who resonate with the active trader audience across YouTube, TikTok, Instagram, LinkedIn, X, and emerging channels
• Partner with Compliance and Legal to ensure influencer content, disclosures, disclaimers, and financial promotions meet regulatory standards
• Negotiate campaign terms and compensation that create mutually beneficial relationships
• Maintain long-term partnerships with brand-aligned influencers and financial content creators
• Oversee end-to-end campaign management from concept through execution to performance review
• Collaborate with Product and Growth Marketing to integrate influencer content into broader campaigns
• Own content scripting and creative direction, providing creators with briefs, talking points, and hands-on support to produce on-brand, compliant content
• Define, track, and analyze campaign KPIs, conduct A/B testing, and deliver data-driven recommendations
• Support international growth by adapting creator strategy to regional audiences, platforms, and compliance requirements

Requirements

• Bachelor's degree in Marketing, Communications, Finance, or a related field
• 3 to 6+ years of influencer marketing experience, preferably in fintech, trading platforms, or financial apps
• Strong understanding of the financial content landscape and the importance of trust and compliance in communications
• Proven success managing influencers in regulated environments
• Excellent project management and negotiation skills
• Experience with performance-driven influencer campaigns and conversion tracking
• Deep, current fluency in creator trends, platform mechanics, and emerging content formats
• A hands-on operator mindset with the ability to personally source, brief, and manage creators on a day-to-day basis
• Familiarity with compliance standards in financial promotions (e.g., NFA, CFTC, SEC, FTC, FINRA)
• Experience in the futures industry or another investing category
• Strong relationships with finance creators and YouTube/TikTok financial influencers
• Background in affiliate marketing, partnerships, or user acquisition

Benefits

• Annual target bonus of 10%
• 401K plan with company match up to 3.5%
• 18 days annual paid time off (accrual rate) plus seven paid holidays
• 20 additional flex remote days annually
• 5 Company Wide Office-Optional weeks tied to major holidays
• Generous PTO
• 7 Paid Holidays Annually + 5 Conditional Holidays Annually
• 1 Service Day Annually
• Paid Parental Bonding Leave
• Health, Vision, Dental Coverage
• Life and Disability Insurance Covered 100% by NinjaTrader