Creator Programme Manager UKI

About the role

SharkNinja is looking for a Manager, Creator Programs to own the strategy and infrastructure behind our mid-tier and micro creator ecosystem. This is not an influencer campaign role — it is a program leadership role focused on designing scalable systems, building and leading a high-volume creator roster, and turning UGC into a repeatable, high-performing content engine across our brand portfolio.

You will sit at the intersection of social, influencer, and creator commerce — setting the direction and operational standards for a program that runs and evolves at global scale.

This role launches without direct reports but is scoped at the manager level — team growth is anticipated as the program matures.

What you’ll own

• Creator roster and pipeline: Own the strategy and growth of our mid-tier and micro creator portfolio across TikTok, Instagram, and YouTube. Define pipeline standards — including sourcing criteria, vetting frameworks, and onboarding protocols — and ensure the roster is always-on, organized by category, platform, and content type.

• Program operations: Lead end-to-end program operations across the full creator lifecycle — briefing, contracting, content review, approvals, payment coordination, and off-boarding. Establish governance frameworks and accountability structures that keep multiple programs running on track with minimal escalation.

• UGC infrastructure: Own the systems and infrastructure strategy that enables the program to operate at scale. Define and evolve the toolset, process architecture, and documentation standards — including creator databases, brief templates, onboarding flows, content libraries, and performance tracking frameworks — that the broader organization relies on.

• Content quality and compliance: Set and own the content quality and compliance standards for the program. Establish review frameworks, feedback protocols, and brand guardrails that ensure creator output consistently meets SharkNinja’s standards across platforms and legal requirements.

• Performance reporting: Own program performance reporting and the optimization roadmap. Define the KPI framework (engagement, content volume, CTR, CVR where applicable), lead regular performance reviews, and translate insights into actionable recommendations that shape program direction.

• Cross-functional coordination: Lead cross-functional alignment across Influencer, Creator Commerce, Paid Media, and Social teams — ensuring creator output is integrated into broader campaign priorities and channel strategies. Own the boosting and whitelisting workflows and serve as the program’s primary point of contact across these functions.

What you bring

• 5–7 years in influencer marketing, creator management, or social operations — including demonstrated experience leading or building programs at scale, ideally at a consumer brand or agency within the UK & Ireland market.

• Hands-on experience with creator platforms (CreatorIQ, Later/Mavrck, Mavely, or similar).

• Strong systems thinker — you build process where there isn’t one and improve it where there is.

• Excellent communicator and cross-functional influencer — equally effective with creators, agency partners, and senior internal stakeholders.

• Highly organized; comfortable managing multiple programs and deadlines simultaneously.

• Familiarity with TikTok Shop, affiliate-adjacent creator models, and UGC content for paid amplification is a strong plus.

• Strong understanding of the UK & Ireland social and creator landscape, including key regional platforms, agencies, and talent networks.