CRM & Data Manager
Role Summary
• Own and advance the global CRM and data strategy for Talent Solutions, improving the quality, quantity, governance, nurturing and visibility of leads across markets.
• Connect marketing, sales and technology teams to build scalable CRM processes, reliable data and measurable campaign performance using HubSpot, Microsoft Dynamics, Sitecore and related integrations.
Key Accountabilities & Responsibilities
• CRM Strategy and Roadmap\: Develop, communicate and continuously improve the CRM strategy and roadmap in alignment with Talent Solutions priorities and market needs.
• Global CRM Enablement\: Support markets joining the global HubSpot instance, including nurture design, ideal customer profile rules, data readiness, user adoption and self-service capability.
• Campaign Operations and Automation\: Enable global Talent Solutions campaigns, establish consistent lead-nurture and automation practices, and use A/B testing to improve effectiveness.
• Lead Management\: Coordinate the intake, assignment, nurturing and progression of Contact Us inquiries, marketing-qualified leads, webinar leads and sales-qualified leads.
• Data Management and Governance\: Manage data cleansing, quality, analysis and list creation across multiple sources while ensuring country legal and compliance requirements are met.
• Market Intelligence and ABM\: Build prospect and account-based marketing target lists, support contact mapping and coordinate market intelligence for global reporting requirements.
• Performance and ROI\: Establish reporting that tracks campaign activity, lead progression, sales follow-up and monthly or quarterly return on investment.
• Sales and Marketing Partnership\: Provide actionable recommendations that improve campaign activity, lead tracking, automation and alignment between sales and marketing.
• Technology Partnership\: Translate marketing requirements for Global IT and support the effective development of Boomi integrations across HubSpot, Microsoft Dynamics, Sitecore and relevant data sources.
• Global Collaboration\: Partner with global and local stakeholders to standardize practices, increase efficiency and scale effective CRM and data capabilities.
People Leadership
• This role may not have formal direct reports; final team structure is to be confirmed.
• Provides functional leadership, coaching and training to marketing colleagues and CRM users, enabling teams to work more independently and consistently.
Other Key Details
• Operates in a fast-moving, global environment with varied priorities and a high degree of cross-functional coordination.
• Uses HubSpot, Microsoft Dynamics, Sitecore, Boomi and Microsoft 365 tools; specific work-location expectations will be determined by the employing country.
• Time is primarily focused on CRM strategy and administration, data governance, campaign enablement, lead operations, stakeholder partnership, analytics and user adoption.