CRM Development Manager

We are seeking a highly skilled CRM Development Manager to lead the design, development, and optimization of our Salesforce platform. This role combines hands-on technical leadership with strategic oversight, working in close partnership with the Salesforce Administrator to deliver scalable, high-performing CRM solutions that support global business operations. The ideal candidate brings deep Salesforce expertise, strong integration experience, and a proven track record managing high-performing technical teams.

Key Responsibilities

Salesforce Architecture and Platform Ownership

• Own the end-to-end Salesforce ecosystem, including Sales Cloud and related applications

• Lead platform architecture decisions to ensure scalability, performance, and security

• Oversee system configuration, data governance, and environment management across sandboxes and production

• Work in close partnership with the Salesforce Administrator to align configuration and custom development, ensuring a cohesive and scalable platform

Development and Technical Leadership

• Design and develop scalable solutions using Apex, Lightning Web Components (LWC), Visualforce, and SOQL

• Establish and enforce development best practices, including code quality, testing frameworks, and CI/CD pipelines

• Lead code reviews and mentor developers to ensure high-quality, maintainable solutions

• Manage integrations using REST and SOAP APIs, middleware, and event-driven architectures

Integration and Data Management

• Architect and maintain integrations between Salesforce and enterprise systems such as marketing automation platforms (e.g., Marketo), content systems, and third-party tools

• Define and implement data models, data flows, and data quality standards

• Ensure secure and efficient data exchange across systems

Project Delivery and Agile Execution

• Partner with business stakeholders to translate complex requirements into scalable technical solutions

• Lead Agile delivery, including sprint planning, backlog grooming, and release management

• Manage multiple concurrent projects while ensuring alignment with business priorities and timelines

Platform Optimization and Innovation

• Continuously evaluate and optimize system performance, usability, and automation capabilities

• Stay current with Salesforce releases, features, and emerging technologies such as Agentforce and AI-driven CRM capabilities

• Drive adoption of new tools and features to improve business outcomes

Training, Enablement, and Support

• Provide technical guidance and support to administrators, developers, and end users

• Develop technical documentation, playbooks, and enablement materials to support ongoing platform use and governance

Qualifications

• Bachelor’s degree in Computer Science, Information Technology or a related field

• 5+ years of hands-on Salesforce development experience, with at least 2 years in a leadership role

• Strong expertise in Apex, Lightning Web Components (LWC), Visualforce, and SOQL

• Experience with Salesforce APIs (REST, SOAP), integration patterns, and middleware tools

• Proven experience implementing CI/CD pipelines and DevOps practices for Salesforce

• Deep understanding of Salesforce data architecture, security model, and governor limits

• Experience with Sales Cloud and familiarity with marketing automation integrations such as Marketo

• Salesforce certifications such as Platform Developer I/II, Administrator, or Architect credentials preferred

• Strong problem-solving skills with the ability to design scalable, high-performance solutions

• Excellent communication skills with the ability to work across technical and non-technical teams