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台灣雀巢股份有限公司

CRM & Digital Marketing Intern / Mom & Baby Nutrition

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Description

Are you a current graduate or undergraduate student eager to make an impact on an enormous scale?

Imagine being part of a global success story—working with iconic brands and contributing to meaningful corporate communication and sustainability initiatives. This could be your first step toward a purpose-driven career.

We are Nestlé. The Good food, Good life company. As the world's largest Food and Beverage Company, Nestlé unlocks the power of food to enhance quality of life for everyone, today and for generations to come. At Nestlé, you'll find limitless opportunities to learn, grow, and make an impact—because nourishing future talent matters as much as nourishing our consumers.

We are hiring a CRM & Digital Marketing Intern to support end-to-end consumer engagement and digital marketing initiatives for our Mom & Baby Nutrition business in Taiwan. This role provides hands-on experience in CRM analytics, owned media management, digital communication, content execution, and campaign performance analysis within a leading multinational FMCG environment.

Internship Details

  • Work Location: Nestlé Taiwan office, Taipei
  • Contract Period: until June 30, 2027
  • Working Days: 3-5 days per week (24-40 hours)
  • Office Hours: 09:00–18:00

Key Responsibilities:

  • Support CRM and consumer engagement initiatives to drive recruitment, conversion, retention, and monetization across the Mom & Baby ecosystem, including:
  • Member Analytics: monitor membership coverage, funnel conversion performance, and campaign effectiveness
  • Consumer Journey Management: develop, schedule, and deploy personalized owned-channel communications across different lifecycle stages
  • Digital Performance Analysis: track advertising performance and generate insights to optimize engagement and conversion
  • Assist in campaign execution, including KOL partnerships, digital asset development, brand banner management, and marketing content deployment
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