CRM Executive (Luxury Retail) #NJN

Location: Orchard

Salary Range: Up to $5.2K

Responsibilities

CRM System Implementation & Optimisation

• Support the implementation, rollout, optimisation, and maintenance of CRM systems across the business and regional markets

• Work closely with internal stakeholders, operations, and external vendors to ensure proper CRM processes, system integration, and user adoption

• Assist in establishing and maintaining CRM SOPs, governance, and best practices to ensure consistency and data integrity across all markets

• Support the development and optimisation of CRM workflows to ensure a seamless end-to-end process from lead acquisition, customer profiling, database management, and segmentation through to follow-ups, campaign execution, reporting, and performance analysis

• Conduct regular CRM housekeeping, including duplicate management, data cleansing, segmentation accuracy, and database maintenance

• Support internal teams with CRM onboarding, training, and troubleshooting where required

Customer Engagement & Campaign Management

• Execute and coordinate CRM campaigns, including EDMs, WhatsApp communications, event invitations, customer journeys, and post-event follow-ups

• Work closely with retail teams, operations, and regional stakeholders to ensure timely and accurate lead capture and customer profiling

• Support customer acquisition, retention, and engagement initiatives across events, activations, retail initiatives, and digital campaigns

• Coordinate with relevant stakeholders on customer gifting, VIP engagement initiatives, invitation management, and personalised client communications where required

• Ensure leads acquired through digital campaigns, website enquiries, events, and walk-ins are properly tracked, assigned, and followed up on

Reporting & Analytics

• Ensure proper tracking and reporting frameworks are in place for CRM initiatives and customer engagement activities

• Generate monthly CRM reports and customise dashboards to track customer engagement, campaign performance, lead conversion, and database growth

• Analyse customer data and campaign performance to provide actionable insights and recommendations to management

• Work closely with management and regional teams to improve reporting accuracy, visibility, and operational efficiency

Digital Marketing

• Front digital initiatives for Time Emporium, including website updates, social media management, content coordination, and online campaign support

• Execute and manage digital campaigns across various platforms, including but not limited to Meta and programmatic buys

• Support website content updates, product uploads, campaign landing pages, and digital asset coordination

• Coordinate with agencies and internal stakeholders to ensure timely execution of digital campaigns and deliverables

• Assist in tracking online leads and supporting O2O conversion initiatives

• Generate digital marketing and campaign reports, conduct competitor monitoring, and track digital performance metrics

• Support digital marketing and content initiatives across the wider business portfolio where required

Requirements:

• Degree or Diploma in Marketing, Mass Communications, Public Relations, or a related field

• Minimum 2 years of relevant experience in CRM, digital marketing, or a similar capacity

• Experience with CRM platforms such as HubSpot, Salesforce, Microsoft Dynamics 365, or equivalent CRM systems

• A dynamic and committed team player who is creative, resourceful, and well-versed in digital marketing and customer engagement

• Self-motivated, results-oriented, and capable of delivering within tight timelines and allocated budgets

• Strong organisational, communication, and stakeholder management skills, with the ability to manage multiple projects in a fast-paced environment
  

  
  Jessica Nguyen Huynh Thanh Truc

  CEI Reg. No. R23113787

  EA License No. 99C4599

  We regret that only shortlisted candidates will be notified.