CRM & Lifecycle Manager

• The CRM & Lifecycle Manager will own and evolve LTK’s CRM and lifecycle marketing across Creator, consumer and brand audiences in international markets
• You will turn audience and behavioural data into relevant, timely and measurable communications that drive growth, activation, engagement, retention, reactivation and conversion. The role combines CRM strategy, hands-on campaign and platform management, experimentation, reporting, data governance and cross-functional delivery
• Working closely with US CRM, RevOps, Analytics, Creator Success, Creative, Brand, Partnerships and local market teams, you will connect global CRM strategy to international market needs and continuously improve how communications are planned, delivered and measured in a personalised way
• Own the international CRM strategy across Creator, consumer and brand audiences, with clear priorities for onboarding, growth, retention, reactivation and nurture
• Build, manage and optimise lifecycle journeys and campaigns across email, push, in-app messaging and WhatsApp
• Use behavioural data to create meaningful segments, personalise communications and improve audience engagement across markets and lifecycle stages
• Manage the CRM calendar and coordinate delivery from brief and audience definition through build, QA, launch, reporting and post-campaign learning
• Leverage AI thoughtfully and responsibly to improve CRM efficiency, accelerate insight and execution, and deliver more relevant communications and measurable growth outcomes
• Lead high-quality day-to-day use of Braze, WhatsApp and HubSpot across campaign builds, journeys, reporting and optimisation
• Create a clear experimentation roadmap across content, segmentation, timing, journeys and channels; turn learning into repeatable improvements and playbooks
• Maintain strong standards for data hygiene, tagging, QA, documentation, consent, deliverability, GDPR and overall compliance across all markets
• Provide concise, decision-ready regular reporting that makes performance, insight, impact, risks and next steps clear
• Lead cross-functional CRM projects, anticipate dependencies and bring practical recommendations from diagnosis through delivery and measurement

Benefits

• Interesting problems to solve
• Competitive comp and benefits including medical, dental, and vision
• Paid Maternity and Paternity Leave
• Wellness benefits including workout from home with our live Virtual Fitness Classes!
• 401k retirement plan with LTK matching contribution
• Flexible work schedule plus Summer Fridays (Workday ends at 3pm)
• Virtual Company Happy Hours and Virtual Team Events!
• Disrupting the retail industry!
• Competitive salary, bonuses and private pension scheme
• Flexible work schedule plus Summer Fridays (Workday ends at 3pm)
• 25 days holiday, plus an extra day for your birthday
• A benefits and wellness scheme, including free gym membership
• Private medical care
• Volunteering days
• Professional development
• Work anniversary celebrations, including extra annual holidays, and luxury gifting
• Hybrid remote working combined with in-office time
• Virtual company Happy Hours and Virtual Team Events!
• Interesting problems to solve with an expert team at a rapid growth retail disruptor and the largest influencer marketing platform

• Adaptability to a dynamic, fast-moving environment
• A mindset focused on seizing opportunities and moving with urgency
• Hands-on experience across email, push, in-app messaging and WhatsApp; SMS experience is useful
• Experience with behavioural segmentation, personalised journeys, triggered campaigns, brand communications and lifecycle programmes
• Strong written and verbal communication, with the ability to make complex topics concise and relevant to different audiences
• Experience managing complex cross-functional work across teams, markets or stakeholder groups
• Strong practical experience with Braze or a comparable customer engagement platform; HubSpot and AI experience is highly desirable
• 5–7 years of experience in CRM, lifecycle marketing or marketing automation, ideally in growth ecommerce, DTC, retail, marketplace or consumer technology
• Dedication to fierce prioritization and operational excellence
• A growth mindset and openness to feedback
• Ability to translate data into clear recommendations, prioritised actions and measurable outcomes
• Strong understanding of experimentation, reporting, data hygiene, QA and consent / privacy requirements
• A bachelor’s degree in marketing, business, communications, analytics or a related discipline, or equivalent practical experience