CRM Manager (Acquisition & Retention)
Halla Gaming Limited is seeking an experienced, results-driven CRM Manager with strong expertise in customer acquisition and retention strategies within the iGaming/Sports Betting industry responsible for developing and executing CRM campaigns that drive engagement, increase player lifetime value, improve retention, and support business growth.
Key Responsibilities
- Develop and execute CRM strategies for acquisition, engagement, retention, and reactivation
- Design and manage lifecycle campaigns across email, SMS, push notifications, and other channels
- Segment customer databases and create personalized campaigns to improve conversion and retention
- Monitor and optimize customer journeys to maximize player value and engagement
- Analyze campaign performance, customer behavior, and retention metrics
- Collaborate with Marketing, Product, Operations, and Customer Support teams
- Develop loyalty, bonus, VIP, and promotional programs
- Track and report CRM KPIs (retention rate, churn rate, CLV, acquisition costs)
- Ensure compliance with regulatory and responsible gaming requirements
Requirements
- Bachelor's Degree in Marketing, Business Administration, Statistics, Data Analytics, or related field
- 3–7 years' CRM experience within iGaming, Sports Betting, or Online Gaming industry
- Proven experience managing customer acquisition and retention campaigns
- Strong understanding of CRM platforms, segmentation, automation, and lifecycle marketing
- Excellent analytical skills with ability to interpret data and generate insights
- Experience with marketing automation tools and customer engagement platforms
- Strong communication, project management, and stakeholder management skills
- Results-oriented with a focus on customer growth and retention
Experience: 3–7 years
Salary: ₦500,000 – ₦800,000 monthly (based on experience)
Job Type: Full-Time
Work Mode: Hybrid
Application Deadline: Open until filled
How to Apply
Send your CV and cover letter to admin@hallagamingltd.com using "Application for CRM Manager (Acquisition & Retention)" as the subject of the email.