CRM Manager - Dublin
Description
Xtremepush is a global leader in customer engagement, providing a cutting-edge platform that empowers brands to understand, engage, and influence their customers across multiple channel as. Specialising in the Sports Betting & Gaming (SBG) industry, Xtremepush enables businesses to drive growth and enhance customer experiences through data-driven insights, personalisation, and omni-channel marketing. Our innovative Customer Data Platform and engagement tools help organisations create highly targeted campaigns, optimi ase conversions, and maximise revenue. Xtremepush is the only platform that combines real-time CDP, Omnichannel Activation, AI Optimisation, Gamification Engine, and Advanced Intelligence in a single platform.
We are seeking an experienced CRM Manager to lead and guide our clients’ CRM and marketing teams in defining marketing strategy against their business objectives and delivering it on the Xtremepush platform. Working across a number of clients, you will build the journeys, campaigns, decisioning logic and coach, so that client teams can run activity independently over time. This role requires the successful candidate to have strong CRM expertise, hands-on platform configuration, and the ability to build effective working relationships with business users and technical stakeholders.
This is a hybrid role based in Dublin. #LI-Hybrid
Lead client stakeholders in defining CRM and lifecycle strategies aligned to their commercial and marketing objectives.
Design, build and configure customer journeys, campaigns, audience segments and decisioning logic on the Xtremepush platform.
Collaborate with Business Analysts, Data Analysts and technical teams to ensure campaigns are supported by accurate data and clear requirements.
Support the migration of existing campaigns, journeys and decisioning rules from legacy platforms, making sure they work as expected before go-live.
Define campaign objectives, success measures and testing approaches, then monitor performance to improve targeting, engagement, conversion and retention.
Ensure CRM activity follows agreed governance, data protection and quality standards, including GDPR, consent and marketing preference requirements.
Coach and guide client CRM and marketing teams on industry best practices, transitioning campaign build and execution to them over time so they can run activity independently.
5+ years’ experience in CRM, lifecycle marketing or customer engagement, ideally in financial services or another regulated sector.
A relevant qualification in marketing, digital marketing, business or a related discipline, or equivalent experience.
Hands-on experience configuring personalised campaigns, journeys, segmentation and decisioning logic across channels such as email, push, SMS, in-app and web, within a CRM, marketing automation, CDP or comparable platform.
Proven track record of using data and testing to optimise campaign performance.
Excellent stakeholder management and communication skills, with experience coaching or enabling business teams.
Ability to balance strategic planning with practical delivery in a fast-paced environment.