CRM Manager | Growth & Retention | 7+ Years Experience
NewBe an early applicantPosition: CRM Manager | Hyderabad
Reporting: Work with Founder
Job
Description:
We are seeking a results-oriented CRM Manager to lead and optimize our multi-channel customer
engagement efforts. The ideal candidate will have a strong background in CRM
strategy, marketing automation, and data-driven execution. You will be
responsible for managing campaigns across channels (Email, SMS, Push, etc.),
orchestrating customer journeys, and working closely with creative, product,
and marketing teams to drive conversions and enhance the overall customer
experience.
Key Responsibilities
- Multi-channel CRM
Management
○ Plan,
execute, and optimise CRM campaigns across Email, SMS, Push, and other
channels.
○ Use
data-driven insights to segment audiences, tailor messages, and improve overall
conversion rates.
- Journey & Automation
Strategy
○ Design
end-to-end customer journeys, from onboarding to retention and reactivation.
○ Leverage
automation tools (e.g., CleverTap or similar) to create triggers, workflows,
and personalized interactions at scale.
- Creative & Content
Collaboration
○ Provide
creative direction and guidance to designers, copywriters, and cross-functional
teams.
○ Ensure
high-quality, on-brand creative assets and content that resonate with target
cohorts.
- Strategic Partnerships &
Negotiations
○ Identify,
negotiate, and onboard new partners to enhance cost efficiencies and campaign
reach.
○ Explore
strategic marketing collaborations that drive relevant traffic and brand
awareness.
- Performance Analysis &
Reporting
○ Monitor,
analyze, and report on campaign performance at the channel and cohort level.
○ Conduct
A/B testing and other optimization tactics to continuously improve ROI.
- Cross-functional Collaboration
○ Work
with internal channel owners to set up communication journeys, upload
audiences, refresh creatives, and develop comprehensive reports.
○ Partner
with product and UI/UX teams to influence user flows and enhance the customer
experience across digital touchpoints.
- Process Optimization &
Automation
○ Champion
CRM automation best practices to streamline workflows, improve accuracy, and
scale personalized outreach.
○ Keep
abreast of emerging technologies and tools that can further automate and
optimize CRM processes.
Requirements
● Education
& Experience:
○ Bachelor’s
degree in Engineering, Marketing, Business (B.Tech/MBA preferred) or
equivalent.
○ 7+ years of experience in CRM, Growth Marketing, or a similar role.
○ Bonus:
Experience in the Beauty category or related D2C verticals.
● Technical
& Analytical Skills:
○ Proficiency
with CRM and marketing automation platforms (e.g., CleverTap, WebEngage).
○ Solid
understanding of segmentation, cohort analysis, and funnel optimization.
○ Familiarity
with A/B testing tools and data visualization platforms.
● Soft
Skills & Competencies:
○ Excellent
communication and negotiation skills.
○ Ability
to multitask and prioritize in a fast-paced environment.
○ Strong
problem-solving mindset with a willingness to take initiative and ownership.
○ Ability
to collaborate with cross-functional teams and influence stakeholders at
various levels.
● Automation
& Process Optimization:
○ Experience
implementing and scaling automated workflows.
○ Comfortable
leveraging APIs, integrations, and third-party tools to enhance CRM
capabilities.