CRM manager (iGaming)

We’re looking for a CRM Manager to improve player engagement, retention, and reactivation through personalised, data-driven communication across the full player lifecycle. This is a role for an experienced CRM professional with a solid foundation in retention mechanics, an analytical mindset, and a hands-on approach to campaign execution. You’ll be the voice that speaks to our players, ensuring they always receive the right message at the right time.

📨 What you’ll be doing
Campaign Setup & Execution: Set up, launch, and monitor CRM campaigns across all key channels: Email, Push, SMS, and In-App.
Quality Assurance: QA all campaign setups before launch: rigorously double-check targeting, links, bonus conditions, and communication logic to ensure a flawless player experience.
Lifecycle & Automation: Independently develop, build, and maintain trigger-based email chains and automated communication flows. Support communication across the main stages of the player lifecycle: onboarding, activation, retention, reactivation, and churn prevention.
Gamification & Bonuses: Create and manage campaigns focused on player rewards, utilizing casino bonus mechanics and gamification strategies to boost engagement.
Segmentation & Personalisation: Work deeply with player segmentation to personalise communications and tailor offers for different player cohorts.
Analytics & Optimisation: Analyse key CRM metrics (Open Rate, CTR, Conversion Rate, Retention, Reactivation, Churn). Conduct A/B tests and identify actionable opportunities for improvement to continuously optimise campaign performance.

🎯 What we’re looking for
1+ year of experience in Retention or CRM within the iGaming industry.
Independence: Proven ability to independently develop and manage email chains and complex automation flows.
Platform experience: Hands-on experience working with CRM platforms such as Customer.io, Smartico, or similar.
Channel expertise: Solid understanding of main CRM communication channels (Email, Push Notifications, SMS, In-App, and Onsite Messages).
Mechanics & Gamification: Practical experience working with casino bonus/promotional mechanics and gamification tools.
A/B Testing: Experience running A/B tests on subject lines, send times, creatives, and workflows.
Data-driven mindset: Familiarity with key CRM metrics and a strong analytical approach.
Organisation & focus: High attention to detail and the ability to manage multiple campaigns and tasks simultaneously.
Confident in Excel / Google Sheets.
English Intermediate or higher.

⭐ Nice to have
Experience working with LATAM markets.
Basic HTML/CSS knowledge for email formatting.
Copywriting skills or experience working closely with localization and design teams.

✨ What we offer
Fully remote with a flexible schedule.
Hands-on experience across the full CRM stack: campaigns, automation, segmentation, and analytics.
Direct collaboration with the Bonus, Product, and Analytics teams.
A fast-moving environment where your campaigns go live quickly and results are visible fast.
Room to grow your CRM expertise and take on more ownership as the product scales.
Paid vacation and sick days.
Probation period: 3 months.