CRM Manager

You will develop CRM strategies for retail banking customers and manage campaigns across email push and in-app channels. You will own campaign performance use analytics and A/B testing to improve targeting and messaging collaborate across business functions and automate execution reporting and idea generation with tools such as Claude and Gemini.

Responsibilities

• Build CRM strategies for retail banking customers
• Design and launch multi-channel campaigns in Braze
• Manage campaign performance and marketing KPIs
• Analyze results and run A/B tests
• Collaborate across Product Data Marketing and Commercial
• Build automations for execution reporting and idea generation

Requirements

• 8+ years of CRM experience for app-based products or services
• Experience with activation engagement and upsell tactics
• Experience building complex lifecycle flows
• Hands-on experience with Braze or a comparable platform
• Technical skills in Liquid and HTML
• Strong analytical and experimentation skills
• Fluent English
• Stakeholder management and communication skills

Benefits

• State-of-the-art computer monitor mouse and keyboard
• Pension
• Health insurance
• Enhanced parental leave