CRM Manager

CRM Manager
Plazza · Bengaluru (Domlur) · Full-time
About Plazza
From a young parent stocking up for the family to a grandparent's daily medicines, healthcare
touches every stage of life, and every person in it. Healthcare isn't something only some people
need. Every family needs it, again and again, for life.
Plazza makes that simple. We deliver quality healthcare to customers' homes, 24x7, so help is
there whenever it's needed, not only when a clinic or pharmacy is open. We've grown 10x in the
past year and raised a $15M Series A from Accel, Elevation Capital and Nexus Venture
Partners. Now we're expanding fast, from 2 stores today to 20+ by year-end.
We're building one of India's most ambitious healthcare companies, and we're looking for
people who are hungry to learn, enjoy winning, and want to build something meaningful from the
ground up.
What you'll own
A customer who buys paracetamol once is a transaction; a customer whose blood-pressure refill
arrives before the strip runs out is a relationship. Everything that happens after the first order —
push, WhatsApp, SMS, email, in-app — is yours. As we scale across Bengaluru, you'll own
acquisition, and retention for Plazza, turning a one-time order into a monthly habit without ever
making a health reminder feel like spam.
Where you'll spend your time
● Own the lifecycle end to end — onboarding, first-to-second order, refill and repeat,
win-back, churn — across every owned channel
● Build journeys, not blasts: segment by cohort, chronic vs acute, category, store and
society, with events and user properties set up properly
● Run a weekly experiment calendar (timing, copy, offer depth, channel mix) and report lift
honestly against holdouts
● Work with Growth, Ops and the pharmacist team so no reminder fires for something we
can't fill or don't have in stock
What we're looking for
● 2–8 years hands-on CRM or lifecycle marketing at a consumer app or D2C brand —
you've owned a retention number, not just a send calendar
● Deep hands-on with one CRM stack (CleverTap, MoEngage, or WebEngage) plus comfort
with WhatsApp templates and BSP workflows
● Fluency in cohort and funnel analysis; able to pull your own numbers with SQL

● Judgement about when not to send — in healthcare, frequency is a trust decision, not a
throughput one
● Bonus: pharmacy, healthcare, subscription/refill or grocery-repeat experience
What you'll get
● Health insurance for you and your family
● A top-of-the-line device and the tools you need to do your best work