CRM Manager_Retail
Duties and Responsibilities
- Drive and develop the CRM strategy to support the brands under the division’s umbrella to grow with a customer centric approach and marketing automation.
- Strategize – Build the CRM Roadmap with set KPI’s to improve the customer lifetime value
- Scope - Generate insight into customer segments for use within business development and other CRM initiatives
- Campaign Management - Support the management of business development activities by: Identifying growth, cross sell, up sell and retention opportunities within the database
- Customer - Create and develop database segmentation profiles to enhance innovative customer information data solutions in line with business objectives
- Processes - Closely monitor internal processes and capabilities of the Marketing Database to ensure data is securely managed via information and reporting
- Data Management - Formulate, implement, and enforce proper data collection policies and procedures to support business goals and CRM vision
- Strategic Input - Liaise with key and senior stakeholders in order to maintain an evolution of information needs, providing sound advice and recommendations with reports to support business goals
- Profiling - Establish the necessary criteria to proactively detect opportunities within the business and the database to streamline activity
- Analyze – evaluate the performance of published CRM content for recommendations for future CRM campaigns
- Be a fresh thinker—make suggestions and bring forth ideas to grow and expand the creative practice and bring to bear best in class work and thinking
Requirements and Qualifications
- Proven track record of hand on experience in CRM
- English speaking, Arabic is a benefit
- Strong communication skills
- A profile that combines creativity, technical and managerial skills
- Proactive work ethic