CRM Marketeer

Independent Recruiters Amsterdam 24 uur HBO CRM Marketeer - Temporary solliciteer op website van werkgeverIndependent Recruiters Uren 24 uur Dienstverband Tijdelijk Werklocatie Amsterdam Opleidingsniveau HBO, WO Branche Detailhandel, Mode/Textiel/Cosmetica Functieomschrijving Are you an experienced CRM Marketeer with a passion for fashion, customer engagement and data-driven marketing? For a well-known fashion brand we are looking for a proactive (freelance) professional to lead exciting CRM campaigns as part of a seven-month project. You will play a pivotal role in planning and delivering high-impact campaigns, including Members Week, Black Friday and end-of-season sales, while driving customer engagement and commercial performance across email, WhatsApp, onsite and in-store channels. You will collaborate with cross-functional teams and external partners, manage project timelines and budgets, and translate customer insights into effective marketing strategies. Are you available to start as soon as possible and commit to the project for approximately seven months? We would love to hear from you. Your responsibilities are to: - Lead the end-to-end planning and delivery of CRM campaigns across email, WhatsApp, onsite and in-store channels, including key trading moments such as Members Week, Black Friday and end-of-season sales; - Develop and manage campaign strategies, roadmaps and creative briefs, ensuring alignment with commercial objectives, brand guidelines and customer needs; - Manage project timelines, budgets and resources, coordinating internal teams, external agencies and regional stakeholders to ensure successful delivery; - Monitor commercial performance, develop revenue forecasts and track KPIs, identifying opportunities to optimize campaign effectiveness and achieve business targets; - Drive customer engagement and retention through data-driven segmentation, personalization, campaign optimization an...