CRM & Marketing Automation Specialist (m/f/d)

Who We Are

We are a global content, creative and digital organisation delivering high-quality marketing solutions across platforms, campaigns and multi-market ecosystems. Our teams combine creativity, technology and operational expertise to deliver scalable, data-driven experiences for global brands.

Job Summary

We’re looking for a CRM & Marketing Automation Specialist to manage the end-to-end execution of email campaigns and automated customer journeys.

You’ll work hands-on with campaign production, marketing automation, audience segmentation, testing and optimisation, while collaborating with international client and agency teams.

Responsibilities

• Build, configure and deploy email marketing campaigns across central and local markets.

• Create and manage automated workflows and customer journeys, including onboarding, retention and reactivation programmes.

• Build audience segments and support data-driven targeting and personalisation.

• Configure triggers, conditional logic, dynamic content and scheduling rules.

• Perform end-to-end QA and testing of campaigns, automations and segmentation.

• Manage A/B testing and troubleshoot campaign or deployment issues.

• Monitor active campaigns and automations and identify opportunities for optimisation.

• Work closely with stakeholders to ensure accurate and timely campaign delivery.

Requirements

• Experience with CRM or marketing automation platforms.

• Hands-on experience in email campaign production and deployment.

• Experience building automated workflows or customer journeys.

• Good understanding of audience segmentation, personalisation and campaign testing.

• Strong attention to detail and problem-solving skills.

• Ability to manage multiple campaigns and priorities at the same time.

• Good command of English and confidence working in an international environment.

Nice to have

• Experience with Iterable.

• Knowledge of platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign, Marketo or HubSpot.

• Experience with multi-market CRM campaigns.

What we offer

• Flexible hybrid work: 3 days in the office, 2 days from home

• Private healthcare coverage

• Sports or fitness allowance

• Projects for global, well-known brands

• Access to an online learning platform and English courses

• Collaborative and supportive international team