CRM Marketing Manager – D2C (m/f/d)
Description
*** Short-term project ***
Who We Are
We are a global content, creative and digital organisation delivering high-quality marketing solutions across platforms, campaigns and multi-market ecosystems. Our teams combine creativity, technology and operational expertise to create effective, scalable experiences for global brands.
Job Summary
We’re looking for a D2C Outbound Communications Manager to lead the planning and execution of outbound communications for one of our global clients in the D2C and e-commerce space.
You will combine lifecycle marketing, CRM, personalisation, customer data and marketing technology to create relevant consumer experiences across email, SMS and other outbound channels.
This is a strategic and hands-on role with a strong commercial focus. You will work closely with client stakeholders and cross-functional teams across commercial, product, data, content and activation to deliver campaigns that drive engagement, loyalty and direct sales.
Responsibilities
Develop and manage the end-to-end outbound communications calendar across D2C and e-commerce channels.
Plan and execute seasonal campaigns as well as automated, trigger-based communications.
Use first-party data, customer segmentation and behavioural insights to create targeted and personalised campaigns.
Develop and optimise customer journeys across different stages of the consumer lifecycle.
Plan and execute campaigns using CRM and consumer engagement platforms such as Iterable, BlueConic, Dynamic Yield or similar tools.
Drive A/B and multivariate testing and continuously optimise campaign performance.
Analyse campaign performance and consumer behaviour and track relevant KPIs.
Translate business and consumer needs into requirements and user stories for product and engineering teams.
Collaborate with data, product, activation and local market teams to identify opportunities for improving consumer engagement.
Support local teams with training, troubleshooting and best practices.
Identify opportunities to improve tools, processes and ways of working.
Stay up to date with new trends, technologies and AI-powered opportunities in consumer engagement.
Requirements
5+ years of experience in digital marketing, consumer communications and/or e-commerce.
Proven experience managing end-to-end campaigns across email and ideally SMS or other outbound channels.
Strong experience in customer journey orchestration, segmentation, personalisation and lifecycle marketing.
Experience working with CRM engagement platforms such as Iterable, Salesforce Marketing Cloud, Adobe Journey Optimizer, Braze, Emarsys, Bloomreach or similar.
Experience with Customer Data Platforms, such as BlueConic, is an advantage.
Experience managing multiple campaigns and stakeholders in complex, international environments.
Strong analytical skills and experience using data to optimise campaigns and consumer experiences.
Experience collaborating with product, engineering and data teams in an agile environment.
Familiarity with tools such as Jira and Confluence.
Strong organisational, communication and presentation skills.
Commercial mindset and a proactive approach to continuous optimisation.
Bachelor’s degree in Marketing or a related field, or equivalent relevant business experience.
Nice to have
Experience with AI-powered marketing, predictive audiences or recommendation engines.
Experience with marketing automation technologies.
Previous experience in D2C retail or e-commerce.
Experience working across multiple markets.
Experience supporting or training local teams.
What we offer
Flexible hybrid work: 3 days in the office, 2 days from home
Private healthcare coverage
Sports or fitness allowance
Opportunities to work on projects for global, well-known brands
Access to an online learning platform and English courses
Collaborative and supportive international team