CRM Marketing Manager

• We’re looking for a CRM Marketing Manager to join our team
• We use data-driven marketing automation to improve customer journeys through personalised communications across various channels (like email, push notifications or WhatsApp). You will experiment with new ideas, optimise conversion and work closely with stakeholders to drive growth across different OLX categories
• Deliver CRM messages and campaigns for the category served across email, push and in-product, working from the category’s intake form, so that the category decides what is sent and the centre’s standards decide how well it is built
• Design, launch and improve automated lifecycle journeys for sellers, buyers and, where relevant, professional users, supporting acquisition, activation and retention for each brand in each market
• Grow the addressable base (consented, reachable contacts) as a category KPI, and pass consent and data-quality gaps to the CRM function head
• Design, run and read tests (in-channel and incrementality), explain the business impact, and scale proven solutions across the category’s markets
• Set weekly priorities with the category’s Strategy, Planning and Operations Lead and report results against the category’s outcomes
• Propose proven motions for the reusable CRM library and shape the requirements for new CRM channels and capabilities with the MarTech team

Benefits

• Range of development programs and resources designed to help you thrive in a way that suits you
• Unlimited therapy and coaching sessions through our BetterUp partnership
• ‘Speak Up’ (87% of our employees say they feel able to speak openly and not shy away from difficult conversations)
• Quarterly engagement surveys
• Hybrid working set-up (differs for each role)

• Fluent business English to work smoothly with colleagues across several countries
• Data-driven: design tests, read results and explain business impact through analysis
• Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product, from segmentation to reporting
• Intrapreneurial: comfortable building completely new solutions, and working in a matrix with a good degree of ambiguity
• Experience in classifieds, e-commerce or other multi-sided marketplaces
• 4 to 6 years in marketing, with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace
• Location: based in Barcelona
• Use AI in day-to-day CRM work, for example to draft and localise copy, build segments, personalise journeys and speed up analysis
• Experience with Braze (or equivalent) and with working with technology and product teams on implementation projects
• User-centric: turn insights into end-to-end consumer journeys
• If this role excites you, we encourage you to apply, even if you don’t meet all the requirements - you may be just the right fit for this or other opportunities with us!