CRM & Partner Campaign Specialist (SEU Network)
JOB SUMMARY
SEU Creative seeks a detail-oriented CRM & Partner Marketing Specialist to support the growing needs of SEU Network partner campuses across the country. This role is responsible for managing and optimizing SEU’s CRM for over 200 partner locations, ensuring effective communication strategies that support enrollment and engagement goals. The ideal candidate is both data-driven and people-focused, with the ability to translate partner needs into actionable CRM communication and data strategies.
ORGANIZATIONAL RELATIONSHIPS
Reports to: Digital Marketing Director
Supervisory Responsibility: N/A
Indirect Supervisory Responsibility: N/A
ESSENTIAL DUTIES - May include, but is not limited to the following:
- Meet with partner campuses to understand enrollment goals and communication needs.
- Build and manage audience segments within Element451.
- Develop and implement email and SMS communication flows.
- Ensure proper setup of communication journeys.
- Perform data cleansing to ensure accuracy and consistency.
- Manage list imports and data organization within Element451.
- Maintain proper tagging and segmentation.
- Track and analyze campaign performance metrics.
- Provide insights to improve communication effectiveness.
ADDITIONAL/NON-ESSENTIAL DUTIES
All remaining duties are considered "nonessential" within the context of the ADA, which means that the function could be reassigned to another employee in order to allow a disabled individual to hold the position. Alternatively, the manager could try to provide a reasonable accommodation so that the disabled individual could perform the function.
LOCATION
Lakeland Downtown Offices