CRM & Partnership Marketing, Senior Executive

Job Summary:

This role focuses on driving growth through strategic partnerships and effective customer relationship management. The candidate will identify and build partnerships with external brands, manage and analyze partnership performance, and stay current with industry trends. Simultaneously, they will lead CRM initiatives to improve member retention, drive new member acquisition, and create data-driven marketing campaigns. Collaboration with cross-functional teams is key to aligning partnership and CRM strategies with broader company goals.

Responsibilities:

Partnership Marketing

• Identify and propose potential partnership opportunities with brands and organizations.
• Develop and maintain relationships with external stakeholders.
• Track and analyze performance metrics to evaluate the effectiveness of partnership initiatives.
• Stay updated on industry trends and best practices in partnership marketing to continuously improve our approach.

Customer Relationship Management (CRM)

• Innovate and implement CRM strategy to enhance member retention and loyalty.
• Achieve company objectives by increasing new member registrations.
• Roll out store incentives aimed at boosting the enrollment of new members.
• Analyze customer data to create targeted marketing campaigns.

Team Collaboration

• Work with cross-functional teams to develop and execute marketing campaigns.
• Align CRM and partnership initiatives with sales, product, and customer service teams.

Qualifications:

• A Diploma or Degree in Marketing, Business Administration, or a related field is required.
• Minimum of 3 years’ experience, ideally with a focus in Partnership Marketing or CRM.
• Minimum 1 year of experience in a similar Retail industry.
• Experiences in sales or key account management are also encouraged to apply.
• Must have a professional appearance, strong personal presence, and a sales-driven mindset.
• Key skills include strong interpersonal abilities, negotiation, creativity, presentation, and time management.