CRM & Promotion Manager (정규직)

CRM Strategy & Customer Analytics:

Lead annual CRM strategy and loyalty program initiatives aligned with global guidelines and local business priorities
Conduct regular CRM database analysis and generate strategic insights to support marketing and retail business decisions
Develop actionable recommendations based on segmentation, retention, repurchase, and customer lifecycle analysis
Monitor CRM KPIs and campaign effectiveness, identifying opportunities to improve customer acquisition, engagement, and loyalty
Support the development and implementation of AI-led CRM initiatives and data-driven customer activation strategies

Promotion Management:

Lead promotion strategy and implementation aligned with global frameworks and local business objectives
Partner with Global Promotion/GTM teams to ensure effective commercial planning and execution
Develop customer incentive and promotional programs, including GWP initiatives, to maximize business impact and customer engagement
Evaluate promotion performance and identify optimization opportunities based on business insights
Manage CRM & Promotion budgets, forecasts, and ROI tracking

CRM Activation & VIP Experience:

Plan and execute CRM activations, including customer events and VIP experiences, to strengthen customer loyalty and brand desirability
Manage CRM communication channels, including MMS, and loyalty member communications

See also