CRM / Retention Lead
Summary
Owns player retention strategy for an online betting/casino site, designing campaigns, optimizing CRM, and leading a team to reduce churn and grow LTV using analytics and multi-channel communications.
We are looking for an experienced CRM / Retention Lead in the iGaming / betting / casino industry to take ownership of player retention strategy and drive LTV growth.
What you will do:
Develop and implement retention strategies: reduce churn, increase loyalty and LTV.
Optimize CRM: segmentation, personalization, and processes.
Launch and scale retention initiatives: welcome/onboarding programs, loyalty programs, win-back campaigns.
Conduct A/B testing of campaigns and analyze the effectiveness of bonuses, promotions, and communications.
Manage all communication channels: email, push, SMS, messengers, in-app.
Lead a team of retention managers and collaborate with cross-functional teams.
What we expect from you:
2+ years of experience in CRM / retention / database marketing.
Experience in iGaming / betting / casino, launching and optimizing retention initiatives.
Proficiency with CRM platforms, Google Analytics / Power BI, Excel, Jira / Confluence, ESP.
Experience with bonuses, promotions, and analytics (NGR, ARPU, churn, LTV).
English — Upper-Intermediate+ (working proficiency).
What we offer:
Opportunity to impact key metrics: reduce churn, increase LTV and ARPU, boost repeat deposits.
Lead projects for implementing a new CRM and developing retention analytics.
Work with international markets (CIS, Africa, MENA).
Build and manage a retention team and implement industry best practices.
If you are ready to drive company growth through player retention and lead a team of professionals, join us!