CRM/Retention Manager

We are looking for an experienced CRM Manager to build our customer communication system from the ground up for a fast-growing direct-to-consumer brand.

Responsibilities:
Design and implement the company's CRM infrastructure from scratch.
Organize and manage a customer database of approximately 10,000 contacts.
Segment the customer database based on customer behavior and purchase history.
Set up automated and manual email, SMS, and/or messaging campaigns.
Develop customer communication workflows, including welcome sequences, product launches, promotional campaigns, customer retention, and re-engagement strategies.
Integrate the CRM with the necessary tools and platforms.
Monitor campaign performance and optimize key metrics such as open rates, click-through rates, and conversions.

Requirements:
Proven experience implementing CRM systems and building customer communication processes from scratch.
Experience with e-commerce or consumer brands is highly preferred.
Hands-on experience with CRM platforms such as HubSpot, Klaviyo, Kommo, Bitrix24, amoCRM, or similar.
Strong understanding of CRM marketing, customer segmentation, lifecycle marketing, and marketing automation.
Experience setting up integrations and automated workflows.
Analytical mindset with a focus on measurable business results.

Nice to Have:
Experience working with subscription or repeat-purchase businesses.
Experience cleaning, organizing, and migrating customer databases.
Knowledge of email marketing platforms and messaging automation tools.
Understanding of customer retention strategies and loyalty programs.
Knowledge of data privacy and personal data protection best practices.