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CRM Specialist

At ExWo we’re building a global digital platform focused on fairness, simplicity, and radical transparency. We’re not here to reinvent the wheel – we’re here to make it turn better.


Our mission is simple: treat customers right, cut the nonsense, and build a product that earns trust every step of the way.


We’re looking for a CRM Specialist to help us engage customers, design smart retention campaigns, and shape how our customers connect with our product.


What You’ll Do:

  • Еxecute, and monitor retention and engagement campaigns.
  • Segment customer databases for targeted communication.
  • Create templates for email, push notifications, SMS, and Telegram.
  • Track campaign performance, prepare reports, and follow KPIs.
  • Maintain and monitor the tools for smooth and engaging user experience.
  • Ensure CRM system accuracy and manage daily operations.
  • Create campaign content and design assets for marketing communicatiоns.
  • Identify customer behavior trends and recommend optimizations.
  • Perform QA checks on all marketing communications for consistency and accuracy.


What We’re Looking For:

  • Minimum 1 year of experience in CRM, marketing, or digital campaigns.
  • Knowledge of CRM systems & tools (Optimove or similar).
  • Strong analytical and data skills (Excel, Google Sheets, etc.).
  • Excellent written and verbal communication skills.
  • Detail-оriented, organized, and able to prioritize in a dynamic environment.
  • Willingness to learn and grow in the industry.
  • Experience with email marketing tools, push/SMS platforms, and customer segmentation is an advantage.

Nice To Have:

  • Content creation and basic design tools (Canva, Photoshop, etc.).
  • Basic knowledge of HTML is a plus.


What We Offer:

  • Competitive salary and annual performance bonus.
  • Premium health insurance.
  • Up to 25 days paid annual leave
  • 1 work-from-home day per week.
  • Opportunity to grow within a dynamic international company.
  • A collaborative, fun, and forward-thinking work culture.


If you’re ready to bring your energy, empathy, and excellence into a fast-moving, player-first environment – we’d love to meet you.

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