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CRM Specialist

Our client is a premier Australian online women's fashion retailer specialising in curated collections of high-quality everyday basics, contemporary casualwear, and versatile lifestyle accessories. Operating in the eCommerce sector, they focus on delivering stylish apparel and exceptional online customer experiences nationwide.

They are now seeking to hire a CRM Specialist to own and optimise retention initiatives across email, SMS, loyalty, and referral channels. This role uses customer insights and behavioural data to drive repeat purchases, elevate customer engagement, and increase overall lifetime value across both online and retail touchpoints.

Job Responsibilities

Email & SMS Campaign Operations

  • Build, maintain, and optimise Klaviyo email and SMS marketing campaigns
  • Schedule campaigns in alignment with approved marketing calendars and monitor overall deliverability
  • Handle routine CRM-related enquiries and occasional inbound customer calls
  • Provide flexible coverage during major promotional periods as required

Lifecycle & Loyalty Optimisation

  • Manage complete lifecycle flows including welcome, post-purchase, replenishment, win-back, and VIP journeys
  • Set up triggers, conditional splits, webhooks, and automated customer journeys
  • Manage and optimise Yotpo Loyalty and Referrals programs
  • Build targeted customer segments based on purchase history, lifecycle stage, loyalty status, and predicted value
  • Personalise campaign content and conduct continuous testing across subject lines, offers, send timing, and channel mix

Analytics, Integration & Tools

  • Prepare retention reports and dashboards tracking repeat purchase rates, churn, lifetime value, and loyalty participation
  • Translate customer data into practical, commercially focused retention recommendations
  • Connect CRM audiences with Meta and Google advertising accounts for acquisition and retargeting
  • Manage customer data within Shopify Plus and update workflow tasks in Asana
  • Utilise Klaviyo AI tools and Claude to support analysis, personalisation, and campaign development

Requirements

  • Minimum 3 years of proven experience in CRM, lifecycle marketing, and loyalty within eCommerce or omnichannel retail
  • Advanced hands-on proficiency with Klaviyo across flows, campaigns, segmentation, personalisation, and deliverability
  • Strong experience developing and optimising SMS marketing programs
  • Direct experience managing and growing Yotpo Loyalty and Referrals programs
  • Practical experience with Shopify Plus and integrating CRM audiences with paid channels such as Meta and Google
  • Strong analytical skills with the ability to turn behavioural data into retention strategies
  • Undergraduate degree in Business, eCommerce, IT, or a related discipline
  • Excellent written English communication skills and high attention to detail

Nice-to-Have Skills

  • Official certifications in Klaviyo or Yotpo
  • Experience setting up webhooks for SMS within automated flows
  • Familiarity with workflow management software such as Asana
  • Practical experience leveraging AI tools like Claude to assist with campaign analysis and copy

Benefits

  • Permanent work-from-home set-up
  • Dayshift (Australian Eastern Standard Time business hours)
  • Full-time job
  • HMO (STAFF only)
  • Annual leave
  • 13-month pay
  • With Government mandated benefits

What this application asks

workable

First name, Last name, Email, Headline, Phone, Address, Summary, Resume, Cover letter

  • We’re seeking someone who can dedicate themselves fully to the role. Please apply only if you are not currently employed in another full-time position or can transition out of it before starting. Can you confirm that you’ll be available to start this role without any conflicting commitments, including part-time, full-time, or freelance work? yes / no
  • If you are shortlisted, we would like to contact you on Google Chat or MS Teams. Please provide your email ID ("MS Teams - sample@email.com") written answer
  • Please provide a link to your LinkedIn profile account.
  • Please note that as a requirement, we will implement a Time Tracker system. Its purpose is to ensure transparency for our clients, indicating our active involvement in our tasks, and to maintain an accurate record of daily working hours. Could you please confirm your willingness to use this system? yes / no
  • If you are hired by us, you will be engaged under a Philippines Employment Model contract, which means your government-mandated benefits will be fully covered and seamlessly managed on your behalf. Would you be comfortable with this arrangement? yes / no
  • We receive compensation based on the hours we work. As a result, there will be months when our pay is higher. This occurs because certain months have more business days (Monday to Friday) compared to others. Kindly acknowledge if this is clear to you. choose any
  • Please upload a 1-2 minute VIDEO recording summarising your work experiences. You can use any platform you prefer. Once recorded, upload your video to your preferred drive and share the link here. Ensure the link is accessible to anyone with the link. Record in your working area, ensure a quiet environment and maintain a professional appearance. Note that this is MANDATORY, and we cannot proceed with your application without it.
  • Do you have at least 3 years of experience in a CRM or lifecycle marketing role? yes / no
  • Do you have experience working in the eCommerce or retail industry? yes / no
  • Do you have experience building and managing automated lifecycle flows for email and SMS? yes / no
  • Do you have experience managing customer loyalty and referral programs? yes / no
  • Do you have experience creating customer segments based on purchase history and behaviour? yes / no
  • Do you have experience analysing customer retention metrics such as lifetime value and repeat purchase rates? yes / no
  • Do you have advanced hands-on experience using Klaviyo? yes / no
  • Do you have hands-on experience using Yotpo Loyalty and Referrals? yes / no
  • Do you have experience working with Shopify Plus? yes / no
  • In 100 words, please tell us about those experiences you had that is related to this role. written answer
  • Do you currently have any full-time, part-time, or side commitments? If yes, how much notice do you need to render, and how soon would you be able to start and fully commit to this role?
  • Will you require maternity/paternity leave within the next 12 months? If not, then do you have any prior planned leaves? Please specify.
  • Please attach a screenshot of your PC/Laptop specs. upload
  • How many monitor/s do you have available? choose one
  • What is your current internet service provider, and what alternative or back-up internet connection do you have in place?
  • Please upload a screenshot of your internet speed test result using this link: https://fiber.google.com/speedtest/. STEPS: (1) Use Google Chrome browser (2) go to https://fiber.google.com/speedtest/ (3) Change the server to any Melbourne/Sydney provider (4) run the speed test (5) take a screenshot. upload
  • I hereby authorise VirtualStaff365 to contact my previous employers, supervisors, and references for the purpose of verifying my employment history and qualifications. I consent to the collection and processing of my personal data in accordance with the Philippines’ Data Privacy Act of 2012 (Republic Act No. 10173). yes / no
  • Please provide two direct report reference contacts (Name and Mobile No./Email add) written answer
  • Please note that an active NBI clearance is required before we can process your application. Candidates without an active NBI clearance will not be considered until they obtain one. Do you understand and agree to this requirement? choose one
  • Do you currently have an active NBI clearance? choose one
  • Please upload a digital copy of your valid NBI Clearance. We also accept a screenshot of your NBI appointment or a valid Police Clearance as an alternative. upload
  • If Only Applicable: If you selected "HIT", please briefly state the reason for the HIT (if known), and how many working days you were advised it would take to process. Write N/A if not applicable. written answer

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