CRM Specialist (Digital Marketing)
Posted Updated
Description
Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with a diverse portfolio of clients to drive growth through data-driven marketing strategies and customer engagement solutions.
They are now seeking to hire a CRM Specialist to manage and execute lifecycle marketing programs across email and SMS channels. In this role, you will build, test, and optimise automated CRM workflows and campaign strategies that drive retention and long-term customer value across a portfolio of clients.
Job Responsibilities
Campaign & Flow Execution
- Build, test, schedule, and deliver approved email and SMS campaigns across high-volume, multi-brand CRM calendars
- Build, maintain, and optimise automations and flows, including triggers, filters, and audience rules
- Coordinate briefs and assets with account managers, designers, and copywriters to meet campaign specifications
- Manage execution deadlines, maintain documentation, and communicate progress and issues
Audience Segmentation & Program Recommendations
- Create and maintain audience segments using customer data and segmentation logic
- Develop lifecycle, retention, audience, and program-design recommendations and testing roadmaps
- Monitor deliverability, maintain list health, apply suppression rules, and perform data hygiene
Quality Assurance & Analytics
- Complete campaign and automation QA, checking links, personalisation, rendering, audiences, exclusions, and timing
- Run campaign and flow reporting to track lifecycle performance
- Analyse performance data and produce client-ready optimisation recommendations
Requirements
- Minimum 3 years of experience in CRM, lifecycle, or retention marketing
- Deep working knowledge of Klaviyo, Dotdigital, and HubSpot
- Hands-on experience building campaigns, automations, audience segments, and testing programs
- Strong QA skills and meticulous attention to detail across high-volume campaigns
- Proven ability to interpret performance data and produce clear, actionable recommendations
Nice-to-Have Skills
- Prior work experience within a digital marketing agency environment
- Hands-on experience or familiarity with Figma
Benefits
- Permanent work-from-home set-up
- Dayshift (Australian Eastern Standard Time business hours)
- Full-time job
- HMO (STAFF only)
- Annual leave
- 13-month pay
- With Government mandated benefits
Skills
As published by workable · 29 questions · 3 written answers
Basics
First name, Last name, Email, Headline, Phone, Address, Summary, Resume, Cover letter
Short answers (8)
- If you are shortlisted, we would like to contact you on Google Chat or MS Teams. Please provide your email ID ("MS Teams - sample@email.com")
- Please provide a link to your LinkedIn profile account.
- Please upload a 1-2 minute VIDEO recording summarising your work experiences. You can use any platform you prefer. Once recorded, upload your video to your preferred drive and share the link here. Ensure the link is accessible to anyone with the link. Record in your working area, ensure a quiet environment and maintain a professional appearance. Note that this is MANDATORY, and we cannot proceed with your application without it.
- Please provide the link to your sample works/portfolio.
- What other tools, software, and platforms are you proficient with? Please specify.
- Do you currently have any full-time, part-time, or side commitments? If yes, how much notice do you need to render, and how soon would you be able to start and fully commit to this role?
- Will you require maternity/paternity leave within the next 12 months? If not, then do you have any prior planned leaves? Please specify.
- What is your current internet service provider, and what alternative or back-up internet connection do you have in place?
Pick from a list (15)
- We’re seeking someone who can dedicate themselves fully to the role. Please apply only if you are not currently employed in another full-time position or can transition out of it before starting. Can you confirm that you’ll be available to start this role without any conflicting commitments, including part-time, full-time, or freelance work?
- Please note that as a requirement, we will implement a Time Tracker system. Its purpose is to ensure transparency for our clients, indicating our active involvement in our tasks, and to maintain an accurate record of daily working hours. Could you please confirm your willingness to use this system?
- If you are hired by us, you will be engaged under a Philippines Employment Model contract, which means your government-mandated benefits will be fully covered and seamlessly managed on your behalf. Would you be comfortable with this arrangement?
- Do you have at least 3 years of experience in a CRM, lifecycle, or retention marketing role?
- Do you have experience working in a digital marketing agency environment?
- Do you have experience developing CRM strategies across customer lifecycles and audience segmentation?
- Do you have experience managing email deliverability, list health, and data hygiene?
- Do you have experience analyzing performance metrics to deliver strategic client recommendations?
- Do you have hands-on experience using Klaviyo?
- Do you have hands-on experience using Dotdigital or HubSpot?
- Do you have experience using Figma?
- How many monitor/s do you have available?
- I hereby authorise VirtualStaff365 to contact my previous employers, supervisors, and references for the purpose of verifying my employment history and qualifications. I consent to the collection and processing of my personal data in accordance with the Philippines’ Data Privacy Act of 2012 (Republic Act No. 10173).
- Please note that an active NBI clearance is required before we can process your application. Candidates without an active NBI clearance will not be considered until they obtain one. Do you understand and agree to this requirement?
- Do you currently have an active NBI clearance?
Written answers (3)
- In 100 words, please tell us about those experiences you had that is related to this role.
- Please provide two direct report reference contacts (Name and Mobile No./Email add)
- If Only Applicable: If you selected "HIT", please briefly state the reason for the HIT (if known), and how many working days you were advised it would take to process. Write N/A if not applicable.
Attachments (3)
- Please attach a screenshot of your PC/Laptop specs.
- Please upload a screenshot of your internet speed test result using this link: https://fiber.google.com/speedtest/. STEPS: (1) Use Google Chrome browser (2) go to https://fiber.google.com/speedtest/ (3) Change the server to any Melbourne/Sydney provider (4) run the speed test (5) take a screenshot.
- Please upload a digital copy of your valid NBI Clearance. We also accept a screenshot of your NBI appointment or a valid Police Clearance as an alternative.