CRO Digital Marketing Operation Manager - Homebase available

Responsibilities Include

• Support day-to-day digital marketing operations, including campaign setup, list management, email execution, web update coordination, reporting, and lead flow monitoring.
• Administer HubSpot for marketing operations needs, including lists, forms, properties, workflows, campaign tracking, reporting views, dashboards, and related documentation.
• Maintain CRM and marketing data quality through imports, list hygiene, duplicate review, field updates, source tracking, lifecycle stage accuracy, and campaign attribution checks.
• Support HubSpot structure and governance, including properties, custom objects, associations, views, reports, dashboards, workflow logic, and naming conventions.
• Monitor lead capture, routing logic, workflow performance, integrations, field mapping, and data issues; troubleshoot problems and document updates.
• Support the inbound lead funnel from form capture through routing and follow-up, including segmentation, lead status updates, nurture placement, and reporting.
• Work with cross-functional teams to execute and measure email, event, paid media, organic social, and website-related campaigns.
• Monitor website traffic, campaign engagement, email performance, paid media results, and lead funnel activity; share clear reporting and practical optimization recommendations.
• Support events and conferences through email campaigns, social media posts, list management, form setup, lead capture coordination, and post-event campaign monitoring.
• Other duties as required.

Education

• Bachelor’s degree or higher in digital marketing, marketing operations, business, communications, information systems, or a related field.

Knowledge, Skills, and Abilities

• 4+ years of digital marketing, digital operations, marketing operations, CRM administration, or marketing automation experience.
• Strong working knowledge of HubSpot, including emails, forms, lists, workflows, properties, campaign tracking, reporting, and dashboards.
• Hands-on experience with CRM data administration, including data hygiene, imports, segmentation, field mapping, duplicate review, validation, and reporting accuracy.
• Experience supporting HubSpot administration, including properties, custom objects, record associations, dashboards, views, lifecycle stages, and workflow governance.
• Familiarity with Salesforce, HubSpot integrations, Google Analytics, Google Ads, UTM tracking, and campaign performance reporting.
• Strong organizational skills with the ability to manage multiple priorities, meet deadlines, and keep campaign and system details accurate.
• Excellent English written and verbal communication skills with strong attention to detail.
• Working knowledge of PPC, paid social, SEO principles, UTM tracking, and campaign performance measurement.
• Experience supporting digital marketing campaigns across email, paid media, social media, website, and event channels.
• Analytical and problem-solving skills, including the ability to turn campaign, funnel, website, and CRM data into actionable recommendations.
• Functional understanding of Google Analytics reporting, including dashboards, traffic analysis, source tracking, and conversion reporting.
• Work knowledge of WordPress, HTML5, CSS, and website content management is a plus.
• Experience using Microsoft Office 365 cloud applications.
• Some travel may be required.