Customer Advocacy Marketing Manager
Description
This is a Fully Remote Job
About Our Client:
The organization operates in the market intelligence industry, providing AI-driven search and insights from a diverse range of public and private content such as equity research, company filings, event transcripts, expert calls, and trade journals. It addresses the challenge of decision-making uncertainty by delivering trusted, actionable intelligence to sophisticated companies. Following a recent acquisition, the program expanded its content and product capabilities to enhance insight comprehensiveness, serving over 6,000 enterprise customers including a majority of the S&P 500. Founded in 2011, the organization has a global presence with offices in multiple countries.
About the Opportunity:
The CUSTOMER ADVOCACY MARKETING MANAGER leads the strategy and scaled production of customer proof-point content including case studies, testimonials, and reviews. This role is responsible for maximizing the business impact of customer advocacy efforts by prioritizing initiatives aligned with revenue and pipeline goals. The position manages key programs such as the customer awards and review platforms, oversees vendor relationships and budgets, and coordinates on-site content capture at flagship events. The role ensures effective collaboration across teams and drives the end-to-end content workflow, contributing significantly to the organization’s customer engagement and marketing success.
Responsibilities:
- Define and prioritize the annual roadmap for customer proof-point content in alignment with business goals.
- Manage the full lifecycle of customer content production from sourcing to legal and customer approval.
- Transform customer insights into scalable, approved content using specialized tools.
- Oversee the customer reviews program and maintain vendor relationships and budgets for review platforms.
- Manage customer logo usage ensuring compliance with contracts and brand guidelines.
- Lead the customer awards program including nominee sourcing, winner selection, and event integration.
- Coordinate on-site video filming and customer engagement logistics at major events.
- Continuously improve content workflows and manage project timelines and approvals.
- Track and report on content performance and business impact.
- Maintain proactive communication with Sales, Customer Success, Product Marketing, and Legal teams.
Requirements:
- Minimum 5 years of experience in customer marketing, content marketing, or marketing operations with demonstrated strategic and execution ownership.
- Proven ability to set and prioritize content initiatives based on business impact.
- Experience managing content projects end-to-end, including legal and compliance processes.
- Skilled in managing vendor relationships and budgets, preferably with review or reference platforms.
- Strong written communication and ability to convert customer insights into compelling content.
- Familiarity with CRM systems such as Salesforce and content intelligence tools preferred.
- Comfortable managing logistics for large customer-facing events.
Pay Range and Compensation Package:
- Base Compensation Range 90000—124000 USD
- Additional compensation may include performance-based bonuses, equity, and benefits.
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.