Customer Analytics & Data Science Manager (Campaign)
Posted Updated
Summary
Analytics manager at Bank of China (Hong Kong) who supports marketing campaigns: defining customer segments, building/implementing propensity and predictive models, and delivering pre-campaign analysis, post-campaign evaluation and reporting. Core tools include SAS, Excel/VBA, PowerPoint and database design, with 3+ years' experience and bilingual English/Chinese required.
Responsibilities:
- Work collaboratively with business user identifying target customer segments and selection criteria for new acquisition/ cross-selling / up-selling/ usage stimulation
- Provide campaign execution supports driving for segment/ product direction & strategies
- Incorporate and implement propensity / predictive models into marketing campaigns to maximize customer response
- Make well reasoned comments and recommendation to help on marketing cost efficiency through effective pre-campaign analysis and post-campaign evaluation
- Produce analytics reports for both regular and campaign specific needs
- Take part in analytical model development to achieve business objectives
- Identify and coordinate special projects and initiatives
Requirements:
- Degree holder with major in quantitative, numerical science or related disciplines
- At least 3 years relevant working experience, preferably in financial service industry with proven track record and exposure in database marketing, database development, report tracking and automation
- Possess proven competence in SAS Programming, Excel, VBA, PowerPoint, database design and management, and user requirement write-ups
- A mature self-starter with strong drive, motivation, good business sense, remarkable problem solving skills, and good interpersonal, negotiation and project management skills
- Excellent communication and presentation skills with good command of English and Chinese in both spoken and written including Putonghua