Customer Care Executive
1. CSI Improvement
- Discuss with marketing and CRM Manager and Sales manager to develop an action plan for CSI
improvement at the dealership
- Develop and implement a mechanism to capture customer feedback at various stages in the sales process (like test drive feedback, feedback on overall sales experience etc)
- Capture customer feedback post delivery through feedback form and analyse the customer feedback
- Develop counter measure to eliminate negative feedback from customers in future
- Conduct post sales follow-up to capture customer feedback in case if customer has not yet returned
the feedback form
- Update customer follow-up’s in e-dealer
- Coordinate with MB India CS team and marketing team for CSI surveys, CRM activities etc
- Provide feedback to sales department on customer complaints or any other issues that may affect
Customer satisfaction
2. Delivery process:
- Coordinate with sales consultants and delivery process coordinators to ensure 100% preparations for
new vehicle delivery.
- Prepare arrangements for gifts, bouquets, flowers, photographs during delivery process
- Ensure customer delight during new car delivery process by implementing innovative and exciting
ideas during delivery process
3 CR activities:
- Develop monthly, quarterly and yearly plan for CRM activities with the support of Marketing and CRM
manager
- Conduct CRM activities like direct mailers, customer meets, customers driver’s training etc.
- Communication to all the customers through telephone, direct mailer on all CRM activities
4 Customer Database management:
- Check in e-dealer whether all the mandatory fields are recorded.
- Provide feedback to sales executives in case of any missing fields in e-dealer
- With the support of telemarketing team & After sales team, old customer database cleaning has to be
done, in terms of checking and updating the contact and address of old customers
Requirements
Basics: Any Bachelor degree
Experience (type of): 1-2 years experience as CRM executive or front office executive
Benefits
1. Statutory
2. Company asset
3. Incentive
4. Accidental Policy