Customer CRM Specialist
You will plan and execute CRM marketing to reactivate dormant customers and convert them to traders, design behavior-based customer segments, operate personalized campaigns, and plan and automate CRM campaigns across app push, messaging, LMS, and email channels.
Responsibilities
- Plan and execute CRM marketing to reactivate dormant customers
- Drive customer conversion to trading
- Design customer segments based on behavioral data
- Operate personalized campaigns
- Plan and automate multichannel CRM campaigns
Requirements
- At least 5 years of CRM marketing experience or equivalent experience
- Experience operating CRM solutions including Braze
- Experience designing customer segments and building automated campaigns
- Experience analyzing and improving CRM campaign KPIs such as open rate, CTR, CVR, and retention
- Ability to analyze customer behavior and derive insights from data
- Experience building CRM automation with Braze is preferred
- CRM experience in trading, commerce, fintech, or financial services is preferred
- Experience using SQL, Amplitude, GA4, Tableau, or other data analysis tools is preferred
Benefits
- Flexible working hours
- Welfare points
- Commuting transportation support
- Breakfast provided
- Meal allowance
- Dinner meal support
- Holiday meal support
- Unlimited snacks and drinks
- Housing support
- Childcare support
- Holiday and Parents' Day gifts
- Health screenings for employees and family members
- Group accident insurance
- Employee club support
- Resort and condominium accommodation support