Customer Development Manager

CDM

I. ROLE&RESPONSIBILITIES

Department’s Top 3 Objectives:

1. Achieve the Commercial Goals

2. Improve Customer Engagement in order to develop the Customer Partnership

3. Flawlessly Execute at the shelf for shoppers

Core Responsibilities:

• Business managing

• Customer Planning

• Win-Win & Mutual Benefits Approaching

• Customer Negotiation

• Spending managing

• 5Ps Execution Managing

• Continuous Profitable/ Sustainable Growth Managing

Day-to-day responsibilities:

• Monitoring sales and distribution performance, particularly for new products, and taking timely action to drive continuous improvement.

• Regularly visiting stores in order to identify areas of improvement.

• Resolving operational issues at head/regional offices or in-store.

• Leads development of 18-month rolling, joint, “win-win” business plans (baseline and promotions) covering sales, volume, and profitability at PPG/SKU level, and incorporating customers’ objectives and strategy.

• Monitors compliance of 5P activity execution against established agreements/objectives and tracks interim performance of 5P activities to identify shortfalls/potential upsides against established objectives.

• Identifies causes of 5P activities’ underperformance, both internal and external to Colgate.

• Develops and pre-evaluates corrective action plans for 5P activities; seeks approval and executes as required.

• Collects information on the external environment (e.g., competitor activity) during the promotion period.

• Conducts post-evaluation analysis based on activity details and compares results with pre-evaluation analysis, explaining any potential differences.

• Identifies insights from post-evaluation analyses and incorporates learning into future customer/RE strategy.

II. EDUCATION AND FUNCTIONAL EXPERIENCE REQUIRED

Educational Qualifications:

• Bachelor’s Degree or Higher in Business Administration, Marketing or related

• Experience:

  • 1-3 Years Of Consumer Goods Industry Experience

  • 3-5 Years Of Functional Experience

• Professional Qualifications:

  • Planning And Priority Setting

  • Building Strong Relationship And Conducting Negotiation With Customer

  • Customer Engagement

• Skills:

  • Good Listener And Balance Discussion

  • Good Analytical Thinking To Identify Potential Business Factors

  • Good Command Of Spoken And Written English

  • Possess leadership skills

  • Strong Initiative skill

• Functional Competencies:

  • Customer Influence And Negotiation

  • Understand Our Environment