Customer Development Manager

Overview:

As the Customer Development Manager, you are responsible for achieving sustainable growth in sales, profitability, market share and product distribution. You will also play a crucial role in strengthening organizational effectiveness and efficiency.

Responsibilities:

• Responsible for developing and supporting the partnership between Colgate and the customers at the store and regional level to achieve sales targets

• Conduct negotiations on new product listing, planograms, displays, promotion execution etc at regional and/or store level within Malaysia

• Work with Shopper Development team to develop tools, merchandising materials and in-store programs for effective shelf management to induce shoppers to purchase Colgate products at shelf

• Clearly communicate in-store objective and monitor execution of 5P targets: product availability, assortment by store format, shelf pricing (regular and promoted), promotion implementation vs. plan, share of shelf and planogram, POP placement vs. plan

• Monitor compliance of 5P activity execution against established agreement/objectives and tracks interim performance of 5P activities to identify shortfalls. potential upsides against established objectives

• Conduct rigorous pre-evaluation of 5P activities using what-if analysis, and draws upon other team resources as required (eg., input from Financial Services Manager/ Customer Logistics Services Manager)

• Conduct post-evaluation analysis based on activity details and compares results with pre-evaluation analysis, explaining any potential differences

Working Experience:

• Bachelor’s degree in Business, Marketing, or related field

• 5+ years in sales or customer management roles, preferably in FMCG or retail sectors.

• Proven experience in managing key accounts or distributors.

• Strong analytical, negotiation, and communication skills.

• Proficient in Google & Microsoft Office

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