Customer Growth Manager (CRM, CVM & Consumer Insights)
About TRU
TRU is one of Egypt's leading Buy Now, Pay Later (BNPL) platforms, on a mission to make everyday purchases more accessible and flexible for consumers across the country. As we scale, we're building an exceptional Customer Growth function to deepen engagement, drive lifetime value, and turn every customer interaction into a growth opportunity.
About the Role
We're looking for a Customer Growth Manager who can own the full customer lifecycle — from acquisition through activation, retention, and reactivation. This is a hybrid role that blends CRM execution, Customer Value Management (CVM), campaign strategy, funnel optimization, and data-driven consumer insights. You'll work cross-functionally with Product, Marketing, Data, and Risk teams to shape how TRU engages millions of customers at every stage of their journey.
We're looking for a Customer Growth Manager who can own the full customer lifecycle — from acquisition through activation, retention, and reactivation. This is a hybrid role that blends CRM execution, Customer Value Management (CVM), campaign strategy, funnel optimization, and data-driven consumer insights. You'll work cross-functionally with Product, Marketing, Data, and Risk teams to shape how TRU engages millions of customers at every stage of their journey.
What You'll Do
- Own
and evolve TRU's CRM and CVM strategy, designing lifecycle programs that
maximize customer engagement, retention, and lifetime value
- Plan,
execute, and optimize multi-channel campaigns (push, SMS, email, in-app)
across the customer journey — from onboarding to win-back
- Map,
monitor, and continuously improve the customer funnel, identifying
drop-off points and building targeted interventions to boost conversion at
each stage
- Segment
the customer base using behavioral, transactional, and demographic data to
build targeted, personalized campaigns
- Translate
consumer insights and data analysis into actionable recommendations that
shape CRM strategy and broader business decisions
- Partner
with Data/Analytics teams to define KPIs, build dashboards, and track
campaign and funnel performance
- Run
A/B tests and experiments to continuously refine messaging, offers,
timing, and channel mix
- Collaborate
closely with Product and Risk teams to align CRM initiatives with credit
policies, product launches, and customer experience goals
- Present
performance insights and growth recommendations to senior stakeholders
Requirements
- 3–6
years of experience in CRM, CVM, growth marketing, or lifecycle marketing
— fintech, e-commerce, or BNPL experience is a strong plus
- Proven
experience managing customer funnels and lifecycle campaigns end-to-end
- Strong
analytical skills with the ability to turn data into clear, actionable
insights
- Hands-on
experience with CRM/marketing automation tools (e.g., CleverTap, Braze,
MoEngage, or similar)
- Comfort
working with SQL or data analytics tools is a plus
- Excellent
stakeholder management and cross-functional collaboration skills
- A
growth mindset — comfortable testing, iterating, and optimizing in a
fast-paced environment
- Fluent
in English and Arabic
Why Join TRU
- Be
part of a fast-growing fintech shaping the future of consumer finance in
Egypt
- High-ownership
role with direct impact on company-wide growth metrics
- Collaborative,
data-driven culture where your ideas move fast into execution