Customer Growth Marketing Specialist
Description
About the role
Hello! 👋
Our team continues to grow and we are looking for someone to work in Customer Growth Marketing and drive growth within our active customer base.
At Sesame HR, we work to redefine the work experience and help HR teams and managers manage people more efficiently. This role will have a direct impact on the expansion and adoption of our platform, collaborating with Product Marketing, RevOps, and Customer Success to maximize upsell and cross-sell opportunities.
What you'll do
Drive MRR growth within the active customer base through:
Campaigns and content tailored by industry.
Activations based on real product usage signals.
Programs that help Customer Growth Managers (CGMs) close upsells and cross-sells with a high success rate.
Additionally, this person will design personalized journeys by stage and behavior, implement tactical marketing actions (workflows, automations, and segmentations), and collaborate with Product Marketing on the go-to-market of new features.
📌 Growth strategy and orchestration
Design and execute vertical-based campaigns (sector playbooks, messaging, emails, paid/owned media) to generate qualified internal leads and automatically assign them to the corresponding CGM.
Plan and coordinate industry events, in-person or virtual, preparing content, materials, and invitations, and managing pre- and post-event actions to generate conversations and leads by industry.
Collaborate with Product Marketing to define and activate sector-specific go-to-market strategies and new feature launches.
🔔 Activation based on product usage
Activate triggered campaigns based on usage signals collected in Amplitude (headcount growth, module adoption, NPS...) connected with HubSpot CRM.
Define segmentations and scoring logic using behavior, product signals, and expansion potential, in coordination with RevOps and Data.
Work alongside RevOps and Customer Success to define the Expansion Score, automate lead routing, and create tracking dashboards.
✍️ Marketing operations and journeys
Design personalized journeys for adoption, activation, and expansion based on behavior, vertical, and customer lifecycle.
Implement tactical actions in HubSpot: workflows, segmentations, simple automations, and sequences.
Coordinate with Ops on more advanced developments, maintaining ownership of the definition and quality control of the process.
📋 Materials and content
Create content and support materials: sector kits, ROI calculators, industry storytelling, demo scripts, and one-pagers.
Develop loyalty programs: 3-5 touch growth journeys, pre-renewal campaigns, value/NPS surveys, and in-company bootcamps.
📊 Measurement, optimization, and reporting
Measure and optimize results: conversion by vertical, incremental MRR, win rate, and module adoption.
Perform post-campaign analysis and propose improvements based on data.
Evaluate the ROI of campaigns, events, and sector actions.
What we're looking for
Experience in B2B SaaS marketing (customer marketing, expansion marketing, ABM, or lifecycle).
Experience in industry-specific go-to-market strategies and the creation of sector messaging.
Familiarity with product-trigger-based campaigns and usage signals.
Knowledge of CRM, automation, analytics, and reporting, with operational mastery of HubSpot.
Professional Spanish and English.
What you'll get
Flexible Schedule ⏰: Adjust your workday to your needs. Your time is as valuable as ours, and we want you to be able to balance your professional and personal life.
Flexible Compensation 💸: Manage part of your salary in a personalized way, and access real-time advances according to your needs.
How you'll work
📍 For this position, it is necessary to reside in Valencia or Barcelona to be able to attend our offices.
💻 Desired tech stack
HubSpot CRM: campaigns, workflows, segmentation, automations, and reporting.
Amplitude: analysis of usage signals and detection of expansion opportunities.
Chargebee: tracking of MRR, cohorts, and renewals.
Zoom: management of events, webinars, and client sessions.
Note: HubSpot will be a key tool for this role. The person must know how to create, adjust, and implement basic automations, segmentations, and workflows, in addition to requesting more complex developments from Ops.
🤝 Competencies
Data-driven approach and analytical capacity.
Sector storytelling and value-oriented communication.
Project management with cross-functional teams (Sales, CS, and RevOps).
Continuous experimentation mindset (test → learn → scale).
Ability to define journeys and segmentations, even if advanced technical implementation is carried out by Ops.
Additional information
Do you accept the challenge? 🚀